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Browsing by Author Reinares-Lara, Eva
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
2016
Cognitive-affective model of acceptance of model phone advertising
Olarte-Pascual, Cristine
;
Pelegrín-Borondo, Jorge
;
Reinares-Lara, Eva
2019
Optimization of media planning variables for television based on the advertiser’s industry
Reinares-Lara, Pedro
;
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva