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dc.contributor.authorBachmann, Pavel
dc.date.accessioned2015-10-06T07:26:52Z
dc.date.available2015-10-06T07:26:52Z
dc.date.issued2012
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 1, s. 33-40.cs
dc.identifier.issn1805-0603
dc.identifier.urihttp://www.fek.zcu.cz/tvp/doc/2012-1.pdf
dc.identifier.urihttp://hdl.handle.net/11025/16199
dc.format8 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isocscs
dc.publisherZápadočeská univerzita v Plznics
dc.relation.ispartofseriesTrendy v podnikánícs
dc.rights© Západočeská univerzita v Plznics
dc.subjectinternetcs
dc.subjectmarketingcs
dc.subjectneziskovkycs
dc.subjectČeská republikacs
dc.titleInternetový marketing v neziskové organizacics
dc.title.alternativeInternet marketing in nonprofit organizationen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedInternet marketing is turbulently developing area today, including the non profit sector. For many nonprofits the Internet represents an important opportunity to build awareness of the organizations as well as to conduct fundraising activities. The presented study points out to the specific Internet marketing tools in the non profit sector. In the future, we can assume that the effects of different marketing tools like SEO, PPC or online donations due to technological progress will gradually diminish. The success of the organization will likely be more dependent on the ability of communication through social media.en
dc.subject.translatedinterneten
dc.subject.translatedmarketingen
dc.subject.translatednonprofitsen
dc.subject.translatedCzech republicen
dc.type.statusPeer-revieweden
Appears in Collections:Číslo 1 (2012)
Číslo 1 (2012)

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