Nowadays, the topic of Corporate Governance (CG) is highly discussed. The aim of this paper is to introduce the meaning of the Holistic Competence. The right Social Maturity (SQ), the right Application Skills (AQ) and the right Professional Skills (IQ) of the Public Sec...

The paper presents partial results of the research on the recognition of the regional food products brands in Vysočina Region. The questionnaire survey was conducted in May 2012 on sample of 404 respondents from the Vysočina Region. Pearson’s chi-squared test is used to ...

This paper illustrates significance and content making costs models for financial management, especial for cost management. The paper is divided into two main chapters. The first chapter explains the basic concepts of costs classification. The second chapter examines methods of ...

The article presents the process of implementation of stakeholder management in the municipality using the method of „stakeholder circle“. The model of stakeholder identification and classification is analysed for selected government of Banská Bystrica Region – Municipal Office Banská �...

Numerically significant and growing social groups that have their own characteristics and which are becoming an important customer groups in the Czech market, are seniors and people with diabetes mellitus. Yet in many marketing investigation you can meet with fact that these ...

This paper deals primarly with the implementation of corporate social responsibility in the law system in Slovak Republic, EU and USA. At first the authors sum up the common definitions of corporate social responsibility, and then they introduce the most important standards ...

Well-functioning marketing research is undoubtedly a necessary condition for the high and stable performance of the enterprise in the 21st century. There are many ways of finding out what type of new product would the consumers appreciate, or how is their opinion on its...

Customer satisfaction and loyalty are the most significant components of the growth of bank performance. The basis of success is the customer who brings the bank returns. Also plays an important role image, which presents the bank towards its surroundings. The research focus...

Due to the multiple interdependences emerged from the coalescence among consumer behaviour, economic and human behaviour, the vast interest in the study of consumer behaviour has led to important developments, the field being permanently enriched with new contributions. Nowadays cons...

The Pareto principle (the 80/20 Law) says that typically about 80% of revenue comes from just 20% of customers. It appears to make sense to concentrate most marketing resources on this group of buyers. It would be good if they were loyal. The purchasers' l...