Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lovichová, Miroslava | |
| dc.date.accessioned | 2015-10-07T12:35:27Z | |
| dc.date.available | 2015-10-07T12:35:27Z | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 3, s. 64-70. | cs |
| dc.identifier.issn | 1805-0603 | |
| dc.identifier.uri | http://www.fek.zcu.cz/tvp/doc/akt/tvp-3-2014-clanek-8.pdf | |
| dc.identifier.uri | http://hdl.handle.net/11025/16320 | |
| dc.format | 7 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | cs | cs |
| dc.publisher | Západočeská univerzita v Plzni | cs |
| dc.relation.ispartofseries | Trendy v podnikání | cs |
| dc.rights | © Západočeská univerzita v Plzni | cs |
| dc.subject | inovativní marketing | cs |
| dc.subject | střední podniky | cs |
| dc.title | Inovativní marketing ve střední firmě | cs |
| dc.title.alternative | Innovative marketing in the medium-sized enterprise pilana-knives | en |
| dc.type | článek | cs |
| dc.type | article | en |
| dc.rights.access | openAccess | en |
| dc.type.version | publishedVersion | en |
| dc.description.abstract-translated | In the context of ever increasing sustainability issues life on the market, there is an increasing role of innovative marketing, which is a useful tool for how companies can their existing and potential clients take. This paper focuses on innovative marketing in the context of innovation of products offered in the company Pilana-Knives, Ltd., what is a practical example of medium-sized companies. These types of companies are recommended mainly focus on the customer and building a relationship with them. With its innovative approach to products of this company is characterized by the benefits of this innovation, which is reflected in the expansion of markets where the company, through innovation, may act. | en |
| dc.subject.translated | innovative marketing | en |
| dc.subject.translated | medium sized enterprises | en |
| dc.type.status | Peer-reviewed | en |
| Appears in Collections: | Číslo 3 (2014) Číslo 3 (2014) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Lovichova.pdf | Plný text | 467,13 kB | Adobe PDF | View/Open |
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