Název:	Competitive intelligence v malých a středních podnicích
Další názvy:	Competitive intelligence for small and medium size enterprises
Autoři:	Molnár, Zdeněk Střelka, Jindřich
Citace zdrojového dokumentu:	E+M. Ekonomie a Management = Economics and Management. 2012, č. 3, s. 156-170.
Datum vydání:	2012
Nakladatel:	Technická univerzita v Liberci
Typ dokumentu:	článek article
URI:	http://www.ekonomie-management.cz/download/1379591074_9c86/2012_03+Competitive+intelligence+v+malych+a+strednich+podnicich.pdf http://hdl.handle.net/11025/17465
ISSN:	1212-3609 (Print) 2336-5604 (Online)
Klíčová slova:	competitive intelligence;malé a střední podniky;strategický management
Klíčová slova v dalším jazyce:	competitive intelligence;small and medium sized enterprises;strategic management
Abstrakt v dalším jazyce:	The use of methods and tools of Competitive Intelligence (CI) is still domain of large multinationals enterprises and small and medium-sized enterprises (SMEs) have a little knowledge about what CI is, how to implement CI and what benefits can CI bring them. Therefore the first goal of the paper is to explain and demonstrate main characteristics of CI and its role in strategic management system together with necessary information support. According research, made in the Czech Republic, main problems of SMEs are lack of financial sources for buying sophisticated and expensive software and shortage of CI experts, due to relatively flat and simple organizational structure. Therefore the second goal of the article is proposal how to implement CI cycle in the environment SMEs. For data collection and data analyses can be used large number of public data sources together with large number of Open Source software application for Data Visualization and for Text Mining. Most important and critical factors of CI implementation in SMEs are appropriate processes and people. Proposed system of CI for SMEs consists of two simple databases: database of events and database of threats and opportunities. CI processes are segmented according current liability of each manager or department to: Competitor CI, Customer CI, Partner CI and Technology CI. For each segment is necessary to establish role “contributor„, who is responsible for recording events and thread and opportunities into database. To make the whole CI system work, is necessary to establish also role “coordinator„ which is responsible first of all for presentation information to the decision makers and for overall supervision of CI system. At the end of the paper main benefits of proposed system are summarized together with outlook to the next future research.
Práva:	© Technická univerzita v Liberci CC BY-NC 4.0
Vyskytuje se v kolekcích:	Číslo 3 (2012) Číslo 3 (2012)

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