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Ekonomie a management
2014
Číslo 1 (2014)
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Title
Author(s)
2014
Model of communication usable for small and medium-sized companies for the consumer communication in social media
Ungerman, Otakar
;
Myslivcová, Světlana
2014
The effects of co-brand marketing mix strategies on customer satisfaction, trust and loyality for medium and small traders and manufactures
Kim, Ki-Pyeong
;
Kim, Yoo-Oh
;
Lee, Min-Kweon
;
Myoung-Kil, Youn
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Kim, Ki-Pyeong
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Kim, Yoo-Oh
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Myoung-Kil, Youn
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analýza faktoru
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budování vztahů
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co-brand marketing mix strategy
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co-brandigová strategie marketing...
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2014