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DC poleHodnotaJazyk
dc.contributor.authorNikolić, Slavka T.
dc.contributor.authorGradojević, Nikola
dc.contributor.authorĐaković, Vladimir
dc.contributor.authorMladenović, Valentina
dc.contributor.authorStanković, Jelena
dc.date.accessioned2017-10-04T09:23:57Z
dc.date.available2017-10-04T09:23:57Z
dc.date.issued2017
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2017, č. 3, s. 207-218.cs
dc.identifier.issn2336-5604 (Online)
dc.identifier.issn1212-3609 (Print)
dc.identifier.uriwww.ekonomie-management.cz/download/1507051175_a319/14_THE+MARKETING-ENTREPRENEURSHIP.pdf
dc.identifier.urihttp://hdl.handle.net/11025/26314
dc.format12 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.relation.ispartofseriesE+M. Ekonomie a Management = Economics and Managementcs
dc.rights© Technická univerzita v Libercics
dc.rightsCC BY-NC 4.0cs
dc.subjectmarketingcs
dc.subjectpodnikánícs
dc.subjectkauzalitacs
dc.subjectfrekvenční doménycs
dc.subjectinovacecs
dc.titleThe marketing-entrepreneurship paradox: a frequency-domain analysisen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe areas of overlap between the disciplines of marketing and entrepreneurship are substantial and they provide a wide variety of opportunities for multidisciplinary research. This paper lays out multidisciplinary foundations for the formal theoretical and practical treatment of the interaction between marketing, entrepreneurship and profi tability in an organization. The focus of this research is on a company’s success as a function of organizational changes and the level of acceptable risk, measured by its profi tability. The contribution to the literature on the relationship between entrepreneurship and marketing is refl ected in a new approach that relies on the multi-scale (i.e., frequency-dependent) approach or the so-called “spiral of success”. In addition, this paper highlights the necessity for dynamic abilities and innovative character in an organization. More broadly, it explains an important theoretical paradox that organizations always face high risk, but, in order to survive in business, they need to enter new cycles of entrepreneurial activities (innovation and diversifi cation) that involve even more risk. The novelty of this study lies in its application of the causality tests in the frequency domain for the bivariate system in order to demonstrate the marketing-entrepreneurship paradox. This is, to the authors’ best knowledge, the fi rst paper that uses such a methodology in marketing and entrepreneurship. The paper’s principal hypothesis is tested on a well-diversifi ed company (Amazon.com) where it is shown that marketing drives changes in net income at both medium and long horizons, but not vice-versa. The fi ndings and related discussions can be useful to academics and practitioners, as well as to public policy-makers.en
dc.subject.translatedmarketingen
dc.subject.translatedentrepreneurshipen
dc.subject.translatedcausalityen
dc.subject.translatedfrequency-domainen
dc.subject.translatedinnovationen
dc.identifier.doidx.doi.org/10.15240/tul/001/2017-3-014
dc.type.statusPeer-revieweden
Vyskytuje se v kolekcích:Číslo 3 (2017)
Číslo 3 (2017)

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  1. DSpace at University of West Bohemia
  2. Publikace ZČU / UWB Publications
  3. Časopisy ZČU / UWB Journals
  4. Ekonomie a management
  5. 2017
  6. Číslo 3 (2017)