Title: Factors influencing consumer behaviour of generation Y on the Czech wine market
Authors: Němcová, Jana
Staňková, Pavla
Citation: E+M. Ekonomie a Management = Economics and Management. 2019, roč. 22, č. 4, s. 145-161.
Issue Date: 2019
Publisher: Technická univerzita v Liberci
Document type: článek
URI: http://hdl.handle.net/11025/36038
ISSN: 1212-3609 (Print)
2336-5604 (Online)
Keywords: spotřebitelské chování;generace Y;víno;faktory vína;Česká republika
Keywords in different language: consumer behaviour;generation Y;wine;wine factors;the Czech Republic
Abstract in different language: According to Tibor Nyitray, President of the Wine Growers’ Union of the Czech Republic, wine is not only a product of nature, but also pleasure and joy, work and entrepreneurship, the result of long-term education and practise, the reason for meetings and association, and finally science and trade. Wine and winegrowing has made considerable progress in the last twenty years. Legislation has improved, the quality of equipment has risen, modern technologies have been developed, and a significant number of wines have obtained remarkable achievements at international competitions. Everything now depends on winemakers. They should not ‘only’ sell the wine that produce, but they should seek to build a good reputation for their products, gain the permanent confidence of consumers, and offer interesting and attractive wines. It is important that they will be more interested in what wines customers want to receive from them, and their aim should be in the first instance to satisfy consumers, and only after sales (Bárta, 2013).
Rights: CC BY-NC 4.0
Appears in Collections:Číslo 4 (2019)
Číslo 4 (2019)

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