Narušení toků přímých zahraničních investic v důsledku krize covid-19 a management obnovy ekonomiky
The paper describes the responses of national economics to the spread of pandemic COVID- 19 in year 2020. As a result of economic and social interconnectedness and dependency of countries, the actions are mutually influential in a great extend. The economic impacts...
Připravenost podniků na vzdělávání zaměstnanců s využitím ICT – porovnání zemí Visegrádské čtyřky
The rapid growth and use of information and communication technology tools affect both private and business activities. In order to maintain their position, companies invest in their employees, especially in their lifelong training in the field of ICT skills development. This pap...
Capital structure of COOP group in the Czech Republic
The aim of this paper is to evaluate the capital structure and its determinants in consumer co- operatives in the Czech Republic. Consumer co-operatives are associated in the COOP Group, which is the largest retail network of food stores in the country. This ...
Applied quasi experimental research design in personal sales – a case study
The aim of the following article is to shed some light on the applied quasi experimental research method in personal sales and to provide a practical step-by step guideline for researchers. At the beginning of a customer visit or when entering the shop, a customer&...
Evaluace komunikace vybraných kosmetických značek na sociálních médiích
The conducted research is focused on the evaluation of the communication of selected Czech cosmetic brands on social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies tr...
Využití samoobslužných pokladen v maloobchodě: jejich vliv na zákaznickou spokojenost a vývoj těchto technologií na českém trhu
During the last few years consumer behavior has significantly changed. Implementation of self- service technologies (SSLs) has influenced interactions between consumer and retailer. Thanks to current situation, where social contacts are being restricted, the use of SSLs is growing.&...
- DSpace at University of West Bohemia
- Publikace ZČU / UWB Publications
- Časopisy ZČU / UWB Journals
- Trendy v podnikání
- 6 2021