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dc.contributor.authorKuldová, Lucie
dc.date.accessioned2015-10-05T13:16:09Z
dc.date.available2015-10-05T13:16:09Z
dc.date.issued2011
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2011, č. 1, s. 41-48.cs
dc.identifier.issn1805-0603
dc.identifier.urihttp://www.fek.zcu.cz/tvp/
dc.identifier.urihttp://hdl.handle.net/11025/16167
dc.format8 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isocscs
dc.publisherZápadočeská univerzita v Plznics
dc.relation.ispartofseriesTrendy v podnikánícs
dc.rights© Západočeská univerzita v Plznics
dc.subjectspolečenská odpovědnost firemcs
dc.subjectvýkonnost společnostics
dc.subjectkonkurenceschopnostcs
dc.subjectTOP 100cs
dc.titleVliv společenské odpovědnosti na výkonnost firemcs
dc.title.alternativeThe influence of corporate social responsibility on companies performanceen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThis paper is dedicated to Corporate Social Responsibility (CSR) which nowadays gains in importance and represents an increasing potential not only in the business environment. In the context of CSR, the competitiveness and performance of companies were defined. At the same time, the actual state of knowledge in the area of influence of CSR on companies’ performance was analyzed. In the final part of the paper, the situation of CSR of the companies that are on the list of TOP 100 most significant corporate income tax payers was analyzed and examined. Based on the results of the empirical research, the paper specified the mutual relationship between the companies’ Corporate Social Responsibility and their performance. It was proven that the principle of social responsibility can be regarded as a necessary presumption of the economic success of a company. A well performed CSR being an important part of company’s strategy can bring a competitive advantage in a long run, and thus increase the company’s value for share holders.en
dc.subject.translatedcorporate social responsibilityen
dc.subject.translatedcompanies´ performanceen
dc.subject.translatedcompetitivenessen
dc.subject.translatedTOP 100en
dc.type.statusPeer-revieweden
Vyskytuje se v kolekcích:Číslo 1 (2011)
Články / Articles (KMO)
Číslo 1 (2011)

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