Full metadata record
| DC pole | Hodnota | Jazyk |
|---|---|---|
| dc.contributor.author | Labudová, Viera | |
| dc.contributor.author | Hrušovská, Dana | |
| dc.date.accessioned | 2015-10-07T06:03:20Z | |
| dc.date.available | 2015-10-07T06:03:20Z | |
| dc.date.issued | 2013 | |
| dc.identifier.citation | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2013, č. 4, s. 63-71. | cs |
| dc.identifier.issn | 1805-0603 | |
| dc.identifier.uri | http://www.fek.zcu.cz/tvp/doc/akt/tvp-4-2013-clanek-9.pdf | |
| dc.identifier.uri | http://hdl.handle.net/11025/16285 | |
| dc.format | 9 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | sk | sk |
| dc.publisher | Západočeská univerzita v Plzni | cs |
| dc.relation.ispartofseries | Trendy v podnikání | cs |
| dc.rights | © Západočeská univerzita v Plzni | cs |
| dc.subject | rozhodovací stromy | cs |
| dc.subject | průzkum trhu | cs |
| dc.subject | statistické ověřování | cs |
| dc.subject | marketingové aktivity | cs |
| dc.title | Využitie rozhodovacích stromov pri analýze prieskumu trhu | sk |
| dc.title.alternative | The use of decision trees for the analysis of market research | en |
| dc.type | článek | cs |
| dc.type | article | en |
| dc.rights.access | openAccess | en |
| dc.type.version | publishedVersion | en |
| dc.description.abstract-translated | In this paper we focus on analysis of market research companies in the Slovak Republic by the methods of decision trees. We compare the use of market research data based on two surveys that we were conducted in 2009 and 2012. We focused statistical verification based market research from selected factors and the use of market research in selected areas of marketing activities in the company. Subsequently, we analyzed the effect of selected attributes for implementing market research. Based on the obtained data suggest measures to address this problem. The contribution is part of the output of the project VEGA no. 1/0100/13 Research of the impact of current global economy phenomena on business marketing activities. | en |
| dc.subject.translated | decision trees | en |
| dc.subject.translated | market research | en |
| dc.subject.translated | statistical verification | en |
| dc.subject.translated | marketing activities | en |
| dc.type.status | Peer-reviewed | en |
| Vyskytuje se v kolekcích: | Číslo 4 (2013) Číslo 4 (2013) | |
Soubory připojené k záznamu:
| Soubor | Popis | Velikost | Formát | |
|---|---|---|---|---|
| Labudova.pdf | Plný text | 673,56 kB | Adobe PDF | Zobrazit/otevřít |
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