Číslo 1 (2015) Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 11 of 11
Eger, Ludvík
Úvodní slovo

Grančičová, Katarína , Hrušovská, Dana
Tradičné nástroje verzus nové formy a trendy v marketingovej komunikácii podnikov na Slovensku

The changes taking place in the marketing environment of companies since the beginning of the 21st century can be described as fundamental. Marketing reacts to them by changing its orientation and developing its tools, as well as the means of their use in practice. In mar...

Novotný, Ondřej , Stříteský, Václav
Inbound marketing jako nový směr internetového marketingu

The paper is focused on a new approach of internet marketing called inbound marketing. Its importance has increased with the enormous changes in the field of search engine optimisation. Inbound marketing deals with the techniques that are needed to get found by buyers. It is&#...

Beran, Theodor , Findová, Šárka
Matice MSD jako technickoekonomická podpora manažerských integračních nástrojů

The paper deals with the implementation of the MSD – Matrix of Sustainable Development in manufacturing company, producing the measuring and control equipment. Primarily the authors started from internal project solutions that significantly change the perception of technical and economic paramete...

Martinčík, David , Sojková, Olga , Aleš, Radek
Decentralizované řešení dopravní úlohy : experimentální přístup

Transportation costs minimization is one of the important questions in practice. The operations research developed a lot of analytical or heuristic methods of solution of costs minimization problems. On the other hand we can find in the literature only a small effort to apply ...

Egerová, Dana
Talent v organizačním prostředí - teoretické přístupy a implikace pro talent management

Despite the growing importance of talent management as an important tool to gain competitive advantage its practical realization in organisations is still not to be very effective. One of the reasons is the sparse theoretical background for talent management. Without a consensus on ...

Dujavová, Lucia
Využitie multiplikátorov na kvantifikáciu objemu domácej produkcie vyvolanej výdavkami návštevníkov v cestovnom ruchu

The economic benefits of tourism can be modified and evaluated by means of several macroeconomic indicators, which include the number of jobs, the volume of domestic production, or gross added value initiated by the expenditure of visitors in the travel and tourism industry. Expend...

Varvažovská, Pavla , Sobotková, Jana
Podpora životního prostředí a cestovního ruchu dobrovolným svazkem obcí

Cooperation at municipal level, it means common action of public and private actors. Joint effort to regional development is the main reason for collaboration of municipalities. We can see many forms of cooperation currently in the Czech Republic. Estabilishment of the frame for jo...

Furková, Andrea
Multiple selections of alternatives under constraints : case study of european countries in area of research and development

This paper is given over to a multicriteria evaluation approach to the issue of international comparison of research and development indicators. The policy activities in R&D (Research & Development) area are significant parts of many national programs of many EU member states. T...

Tokarčíková, Emese , Kucharčíková, Alžbeta , Ďurišová, Mária
Mikroekonómia pre študentov odboru informatika

The continuous development of information and communication technologies is reflected also in the growth of the number of students in the fields of Informatics. Students however, come to study with the idea of what they want to be and how much they would like to earn ...

David, Petr
Determinace výsledků incidenční analýzy trhu s potravinami

A number of authors has devoted to the measuring the distribution of the tax burden in the practice. In addition to the observed values they contribute to the diffusion of related phenomena and factors determining the tax incidence often due to a combination of quantitative&#x...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 11 of 11