Title: Cross-Border Purchasing Behavior - Studies in the Czech-German Border Region
Authors: Hommerová, Dita
Tlučhoř, Jan
Janeček, Petr
Kouba, David
Citation: HOMMEROVÁ, D., TLUČHOŘ, J., JANEČEK, P., KOUBA, D. Cross-Border Purchasing Behavior - Studies in the Czech-German Border Region. In Proceedings of the 12th International Scientific Conference INPROFORUM. Innovations, Enterprises, Regions and Management.. České Budějovice: University of South Bohemia in České Budějovice, Faculty of Economics, 2018. s. 374-380. ISBN 978-80-7394-726-2.
Issue Date: 2018
Publisher: University of South Bohemia in České Budějovice, Faculty of Economics
Document type: konferenční příspěvek
URI: http://hdl.handle.net/11025/33789
ISBN: 978-80-7394-726-2
Keywords in different language: The Czech Republic;Purchasing behavior;Germany;Border region;Cross-border;Region
Abstract in different language: European integration is increasingly becoming the current subject of a number of research studies. Much attention is devoted to the socio-economic aspects of integration. Even after a lengthy integration process, we can still find differences between the two sides of the border. The focus of this research paper is on the current state ofknowledge of research into the cross-border region and cross-border activities, particularly in the Bohemia-Bavaria border region. Several research studies dealing with cross-border purchasing behavior have been conducted in recent years. This article attempts to summarize these research activities and studies. In terms of methodology, it is based on the desk research of secondary data sources. For example, this paper examines the methodology used, the methods in which the data wereacquired (if relevant), the number of respondents, regional focus, the primary purpose and the focus of the study. Most research studies dealt with shoppers’ motivesfortravelingacross the border to do their shopping; some of them attempted to estimate the average length of travel, and several studies also took into consideration the expenses. Also worth mentioning is the fact that the majority of the research studies came into existence with theinvolvement of various chambers of commerce. This paper also contains selected research results.
Rights: © University of South Bohemia in České Budějovice, Faculty of Economics
Appears in Collections:Konferenční příspěvky / Conference papers (KMO)

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