Title:	Chování generace Z na sociálních sítích: prostředí, kterému (ne)důvěřují
Authors:	Koudelková, Petra
Citation:	Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2019, č. 3, roč. 9, s. 13-18.
Issue Date:	2019
Publisher:	Západočeská univerzita v Plzni
Document type:	článek article
URI:	https://drive.google.com/open?id=18LIQy_rhWuG-6NQfEFZUguxLGyKpFQSZ http://hdl.handle.net/11025/36247
ISSN:	1805-0603
Keywords:	generace Z;Instagram;internet;marketingová gramotnost;mediální gramotnost;důvěra v média;důvěryhodnost zprávy;důvěra v sociální stránky;You-tube
Keywords in different language:	generation Z;Instagram;internet;marketing literacy;media literacy;media trust;message credibility;trust social site;You-tube
Abstract in different language:	Generation Z is slowly coming to the forefront of the interests of businessmen, employers and other stakeholders. The common interest is to find out how they behave on the internet. Is their behavior the same as in real life? The paper analyses the basic knowledge of Generation Z about Internet security. For this analysis, secondary research as well as primary research was used. In secondary research were used open data and the results were confronted with data obtained from primary research - individual deep interviews. Research results allowed us to better understand this targeted group. In some areas, research results point to the specificity of this generation and help us to find answer whether Generation Z is indeed as specific and different from previous ones.
Rights:	© Západočeská univerzita v Plzni
Appears in Collections:	Číslo 3 (2019) Číslo 3 (2019)

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