Title:	Marketing efficiency of second change schools, its application and usefulness for lifelong learning in Greece
Authors:	Tsarpa, Ioanna Koutroukis, Theodore
Citation:	Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2020, roč. 10, č. 1, s. 54-64.
Issue Date:	2020
Publisher:	Západočeská univerzita v Plzni
Document type:	článek article
URI:	https://drive.google.com/file/d/1ZTwl9Aj8ZrnH9EqopOOHT2rd87dzbMBL/view http://hdl.handle.net/11025/39594
ISSN:	1805-0603
Keywords:	Řecké vzdělávání dospělých;efektivita marketingu;doplnění vzdělání
Keywords in different language:	second chance school;Greek adult education;marketing efficiency
Abstract in different language:	The use of potential results to further develop efficiency of marketing services for learning in SCS (Second Change Schools) is the main purpose of this paper work. An overview of the marketing function in education is necessary at first, as part of the empirical research that will follow, examining whether the tools used in this phase to view the structures that are considered effective. That means that through these structures attraction for the people participating is achieved, for whom those studies would be beneficial. SCS aim to transform schools from a place of knowledge to a place where knowledge is produced. This request is geared to learning methods that add learners to their direct and active engagement in the learning process. Therefore, marketing helps educational organizations to identify the people’s needs, to create and promote the right products / services that meet the above needs, to advertise the offered goods and develop their public relations and, finally, coordinate and control all actions required to achieve their goals. Since education relations with development in this work are studied at atomic level, manuscript explores whether these relationships can be affected by marketing policies.
Rights:	© Západočeská univerzita v Plzni
Appears in Collections:	Číslo 1 (2020) Číslo 1 (2020)

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