Title:	The defense of price discrimination in network and information goods markets
Authors:	Soukal, Ivan
Citation:	E+M. Ekonomie a Management = Economics and Management. 2021, roč. 24, č. 4, s. 39-55.
Issue Date:	2021
Publisher:	Technická univerzita v Liberci
Document type:	článek article
URI:	http://hdl.handle.net/11025/46496
ISSN:	1212-3609 (Print) 2336-5604 (Online)
Keywords:	cenová diskriminace;mezní náklady;cenová složitost;cenové mlžení;síťové zboží;informační zboží
Keywords in different language:	price discrimination;marginal cost;price complexity;price obfuscation;network goods;information goods
Abstract in different language:	There can be found many articles in which price discrimination was swiftly considered as a negative phenomenon, mainly behavioural economy studies. Such studies described it as pricing leading to consumer-detrimental effects and increasing companies’ profits. However, this rule is not as universal as it may seem. The case is more complicated because exceptions do exist, and they are far from rare – software, cell carrier services, real-time stock quotes, electronic newspapers subscription, electric energy supply, payment accounts, books, copyrighted content streaming, file storage, and more. These information and network goods were often treated as any mass-produced physical goods, which is not an adequate approach. The article’s ambition is to contribute to a change. I hope that after reading the article, you would agree that price discrimination in the case of information and network goods should be viewed by different optics.
Rights:	CC BY-NC 4.1
Appears in Collections:	Číslo 4 (2021) Číslo 4 (2021)

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