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dc.contributor.authorScholz, Petr
dc.contributor.authorČervová, Lenka
dc.contributor.authorJaneček, Petr
dc.contributor.authorLinderová, Ivica
dc.date.accessioned2022-09-12T10:00:26Z
dc.date.available2022-09-12T10:00:26Z
dc.date.issued2022
dc.identifier.citationSCHOLZ, P. ČERVOVÁ, L. JANEČEK, P. LINDEROVÁ, I. GREEN MANAGEMENT IMPLEMENTATION: A CASE OF THE BULGARIAN HOTEL MARKET. E + M. Ekonomie a Management, 2022, roč. 25, č. 1, s. 177-194. ISSN: 1212-3609cs
dc.identifier.issn1212-3609
dc.identifier.urihttp://hdl.handle.net/11025/49653
dc.format18 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherTechnická univerzitacs
dc.relation.ispartofseriesE + M. Ekonomie a Managementcs
dc.rights© CC BY-NC 4.1en
dc.titleGreen management implementation: A case of the Bulgarian hotel marketen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedCurrently, at a time greatly impacted by the COVID-19 pandemic affecting not only tourism but also other areas of business, there is demand for modern and effective trends of increasing profitability and cost-effectiveness, especially considering the fact that revenues in tourism have dropped worldwide by 74%. There is a noticeable pressure on cost reduction throughout society at this time. According to Sangeetha and Rebecca (2020), the green approach can, over the long term, reduce business operating costs while increasing the added value in society. Tourism represents 10% of global GDP and is also responsible for 5% of global CO2 emissions, of which 1% is attributed to accommodation facilities. Accommodation facilities, particularly hotels, are the key element of tourism (Khatter et al., 2021). In this respect, sustainable hotel strategies are primarily intended for maintaining and improving the socio-economic and environmental balance of our planet (Migale et al., 2019).en
dc.subject.translatedHotelen
dc.subject.translatedgreen managementen
dc.subject.translatedgreen elements and measuresen
dc.subject.translatedenvironmenten
dc.subject.translatedBulgariaen
dc.identifier.doi10.15240/tul/001/2022-1-011
dc.type.statusPeer-revieweden
dc.identifier.document-number782805800010
dc.identifier.obd43936547
dc.project.IDSGS-2021-020/Změny v ekonomice a marketingu turismucs
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