Title: Internetový marketing v neziskové organizaci
Other Titles: Internet marketing in nonprofit organization
Authors: Bachmann, Pavel
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 1, s. 33-40.
Issue Date: 2012
Publisher: Západočeská univerzita v Plzni
Document type: článek
URI: http://www.fek.zcu.cz/tvp/doc/2012-1.pdf
ISSN: 1805-0603
Keywords: internet;marketing;neziskovky;Česká republika
Keywords in different language: internet;marketing;nonprofits;Czech republic
Abstract in different language: Internet marketing is turbulently developing area today, including the non profit sector. For many nonprofits the Internet represents an important opportunity to build awareness of the organizations as well as to conduct fundraising activities. The presented study points out to the specific Internet marketing tools in the non profit sector. In the future, we can assume that the effects of different marketing tools like SEO, PPC or online donations due to technological progress will gradually diminish. The success of the organization will likely be more dependent on the ability of communication through social media.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 1 (2012)
Číslo 1 (2012)

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11025/16199

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