Effectiveness quantification of enterprises and identification of causes, eventually of resources of their inefficiency is an important assumption which determines their position in competitive set- ting. There are used lots of different quotient indicators to analyze effectiveness in pra...

The ICT influences tourism industry in a growing manner, both in the quantitative and qualitative aspects, with their final individual consumers and group‘s business users, in many dimensions and many non-predictable ways. The ICT penetration into the tourism sector will b...

Globalisation is pushing industries to act as world wide global players. Industries buy and sell all over the world. Supply chains today are complex networks where members are heterogeneous (companies of several industrial sectors such as manufacturing, finance and logistics).&...

Insurance business is one of the fastest growing sectors of the Czech economy. Growth of this sector is very important, but financial stability of individual subjects acting on this market are also very important. Financial stability and its analysis have become ...

The contribution is concerned with tax and tax attribution relief under article 55a of the Act No. 337/1992 Coll. on Tax Administration. As a fundamental matter appears the question the possi- bility of judicial review of decision on tax relief. Under article 78&#...

Rating of a company listed in the capital market is a category which provides information on the credit of the given company. Especially rating of a distinguished rating agency, such as Moody‘s, is of significant information value. Moody‘s index provides rating evalua...

There is a short output of research done among respondents concerning financial services in the Czech Republic and this is compared to foreign experience. This article points out that CRM should not be primarily understood as software only, but increasingly as managem...

Marketing activities and e-commerce are taken among the most topical themes in the world. Advertising is commercial promotion of goods, services, companies and ideas, usually performed by an identified sponsor, and performed through a variety of media. Internet advertisi...

The concept of customer value has attracted a lot of interest among scholars, marketing resear- chers and many marketing practitioners over last two decades. A lot has been written in terms of customer value definition and quite a few research studies have been co...

In recent years, a new attitude about consume market trend has become perceptible. Instead of looking for products, clients are looking for solutions. The key to success lies in creating flexible company networks that promise continuous innovation as answer to customer...

This article is generally focused on the problems of the competitive strength and their optimal decisions in the area of strategic directing. I give the space mainly to the basic goals in the dire- cting of the firms, that I consider being a valuation of ...

The aim of this article introduces the establishment of non-governmental organizations (NGOs) in the Czech Republic. They belong to interest groups, are interested in generally beneficial is- sues, are not directly part of the structure of government and act independently of...

Regional tourism policy is a necessary precondition for tourism development in Slovak regions and their competitiveness at the international tourism market. It is based on the set of necessary preconditions. They include attractive tourism potential such as supply, integrated m...