Číslo 4 (2014) Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12
Marešová, Petra , Hálek, Vítězslav
Deployment of cloud computing in small and medium size enterprises in the Czech republic

Globalisation is a phenomenon that is reflected in all spheres of social life. Information technologies have a key role in globalisation. Thanks to them is possible to divide labour on a global scale, monitoring and use of comparative advantages (for the raw materials, ...

Řepa, Václav
Procesní management ve veřejné správě

The article develops the idea of using the principles of business process-oriented management in public administration. Compared with the market-oriented organizations the area of public administration is more complex and abstract which makes the projects...

Sucháček, Jan , Seďa, Petr , Friedrich, Václav , Koutský, Jaroslav
Media portrayals of regions in the Czech republic: selected issues

Amount of information provided by media is growing virtually every day. Surprisingly, attention devoted to the spatial implications of media information is far from sufficient. Existing researches bring ample evidence that TV coverage embodies media agenda in a satisfactory manner as&...

Karlíček, Miroslav , Chytková, Zuzana , Tyll, Ladislav , Mohelská, Hana
Barriers of marketing effectiveness and efficiency within companies: a qualitative study

Market orientation can be defined as the company’s ability to systematically generate relevant information about current and latent customer needs, spread this information across all company departments and use this information in decision making and subsequent behavior. Current res...

Slabá, Marie , Štarchoň, Peter , Jáč, Ivan
Identification and prioritization of key stakeholder groups in marketing communication of colleges

This paper shows the possibility of using the Stakeholder Circle Methodology for the identification and prioritization of key stakeholder groups for the purpose of marketing communication in colleges. At the beginning, we emphasize the necessity of the use of marketing communications&...

Kaňovská, Lucie , Tomášková, Eva
Market orientation and strategic behaviour at high-tech companies

The paper is focused on market orientation with a special emphasis on strategic behaviour at high-tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers as a method that helps to contribute ...

Köhler, Pavlína , Vala, Vlastimil
Financial impact in case of investment to the forest property as a result of different tree species composition in the Czech republic

The spruce covers the largest area 44.7% in the Czech Republic, but its natural representation was 11.2%. Forest owners and managers are motivated to change their species composition. But the change will have an economic impact on their property. The aim of this researc...

Roubíčková, Michaela , Heryán, Tomáš
Impacts of selected nace industries´ foreign ownership on the czech economy

The aim of the current paper was to estimate whether the Czech companies’ equity increasing and returns on equity’s development have an impact on GDP’s development in selected Czech business sectors. Contribution of our study to foreign direct investment and firm perf...

Abeyrathne, H.R.M.P , Jayawardena, L.N.A.C
Impact of group interactions on farmers´ entrepreneurial behaviour

Group interactions form an important component among the many factors influencing the entrepreneurial behaviour of farmers. Understanding group interactions provides insights to foster entrepreneurial activities. Matale district, which is among the top 4 districts producing high amount of ...

Pavelka, Tomáš , Skála, Marek , Čadil, Jan
Selected issues of the minimum wage in the Czech republic

The minimum wage is one of the measures of economic policy, which raises contradictory reactions. The Czech Republic is one of twenty EU Member States that have implemented a statutory minimum wage. Since its introduction in 1991, the gross minimum wage was increased&#...

Pánková, Václava
Hypotéza permanentního příjmu v zemích visegrádské skupiny

Consumption following a permanent income hypothesis (PIH) is a theoretical concept the validity of which in a given economy during a given period can be confirmed or non-confirmed by the help of an econometric approach. Mathematical formulation of PIH following adaptive expectati...

Viturka, Milan
Integrative model for evaluation of development potentials of regions and its application on an example of the Czech republic

The aim of this paper is to introduce a new model for the evaluation of development potentials of regions, including methodology, application and conceptualization of the obtained information. The main components of this model are the business environment quality, innovation potential...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12