Title: Spolupráce v cestovním ruchu v Plzeňském kraji
Other Titles: Cooperation in tourism in Pilsen region
Authors: Janeček, Petr
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2018, roč. 8, č. 3, s. 74-81.
Issue Date: 2018
Publisher: Západočeská univerzita v Plzni
Document type: článek
URI: http://hdl.handle.net/11025/31044
ISSN: 1805-0603
Keywords: spolupráce;management destinací;partnerství;turismus
Keywords in different language: cooperation;destination management;partnership;tourism
Abstract in different language: Global competitiveness – currently very important thing in tourism competitiveness field. Small and medium-sized businesses can cooperate to succeed in the market. There are many cooperation strategies, such as strategic alliances, clusters, joint ventures etc. Cooperation in tourism is necessary very often. There is a tendency for cooperation between private and public sector, often well known as a public-private partnership. This article focuses on the tourism cooperation in Pilsen region. Survey was chosen as the research method to obtain information on the current state of cooperation. The results show us good relations between public and private sector and between public entities mutually. Some insufficiency in the cooperation between professional organizations and the Chamber of Commerce had been identified by this survey. Relations are not entirely good and tight within the private sector, there is a space for improvement. This article describes only one example of cooperation in this region/destination. Follow-up research and larger units comparison will follow this article in the future.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Články / Articles (KMO)
Číslo 3 (2018)
Číslo 3 (2018)

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