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DC poleHodnotaJazyk
dc.contributor.authorPokrivčák, Ján
dc.contributor.authorChovancová Supeková, Soňa
dc.contributor.authorLančarič, Drahoslav
dc.contributor.authorSavov, Radovan
dc.contributor.authorTóth, Marián
dc.contributor.authorVašina, Radoslav
dc.date.accessioned2020-02-10T11:00:18Z-
dc.date.available2020-02-10T11:00:18Z-
dc.date.issued2019
dc.identifier.citationPOKRIVČÁK, J., CHOVANCOVÁ SUPEKOVÁ, S., LANČARIČ, D., SAVOV, R., TÓTH, M., VAŠINA, R. Development of beer industry and craft beer expansion. Journal of Food and Nutrition Research, 2019, roč. 58, č. 1, s. 63-74. ISSN 1336-8672.en
dc.identifier.issn1336-8672
dc.identifier.uri2-s2.0-85063319203
dc.identifier.urihttp://hdl.handle.net/11025/36429
dc.format12 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherVUP food research insten
dc.relation.ispartofseriesJournal of Food and Nutrition Researchen
dc.rightsPlný text je přístupný v rámci univerzity přihlášeným uživatelům.cs
dc.rights© VUP food research insten
dc.titleDevelopment of beer industry and craft beer expansionen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessrestrictedAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe objective of this paper is to evaluate how globalization of Slovak economy and its economic growth affected not only the structure of the traditional beer market in Slovakia but also the rise and expansion of craft breweries. The theory is focused on examining an interplay between the standardized and globalized traditional beer industry, development and dissemination of craft brewing technologies and changing of life styles. Results and main outcomes are based on a survey where 20 owners of craft breweries in Slovakia were interviewed using a focus group approach. We identified main factors affecting expansion of craft breweries as well as barriers to craft breweries expansion. The expansion is positively affected by increasing demand for diversified beer, different beer styles and the increase of income. The main barriers are the increasing consumption of substitutes, lack of qualified brewers and taxation policy. Main motivation factors to start a craft brewery are lack of diversified beer and good business opportunity.en
dc.subject.translatedcraft beeren
dc.subject.translatedglobalizationen
dc.subject.translatedproduct diversityen
dc.subject.translateddemanden
dc.subject.translatedqualityen
dc.subject.translatedSlovakiaen
dc.type.statusPeer-revieweden
dc.identifier.document-number458732000007
dc.identifier.obd43924165
dc.project.IDGA16-02760S/Produktivita zemědělských podniků, poptávka po potravinách a potravinová bezpečnost ve státech střední a východní Evropycs
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