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dc.contributor.authorEger, Ludvík
dc.contributor.authorKomárková, Lenka
dc.contributor.authorEgerová, Dana
dc.contributor.authorMičík, Michal
dc.date.accessioned2021-08-16T10:00:16Z-
dc.date.available2021-08-16T10:00:16Z-
dc.date.issued2021
dc.identifier.citationEGER, L., KOMÁRKOVÁ, L., EGEROVÁ, D., MIČÍK, M. The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective. Journal of Retailing and Consumer Services, 2021, roč. 61, č. JUL 2021, s. 1-11. ISSN 0969-6989.cs
dc.identifier.issn0969-6989
dc.identifier.uri2-s2.0-85102630781
dc.identifier.urihttp://hdl.handle.net/11025/44917
dc.format11 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherElsevieren
dc.relation.ispartofseriesJournal of Retailing and Consumer Servicesen
dc.rightsPlný text není přístupný.cs
dc.rights© Elsevieren
dc.titleThe effect of COVID-19 on consumer shopping behaviour: Generational cohort perspectiveen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessclosedAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe purpose of this research is to contribute to an understanding of the trends and impacts of the COVID-19 pandemic on consumer buying behaviour. The results document changes in consumer behaviour patterns that came to dominate at the start of the second wave of the COVID-19 pandemic in the context of the Czech Republic. The questionnaire survey using an online panel in a selected country was conducted to identify how consumers from the Baby Boomers, X and Y generations changed their shopping behaviour and which needs they gave preference to during the pandemic crisis in relation to their fears. Using a multiple regression analysis, we demonstrated that fear appeal (fears for health and economic fears) are associated with the changes in customer behaviour and influence traditional and online shopping related to COVID-19. The findings demonstrate significant differences as well as similarities in consumer behaviour between generations. Through empirical investigation, this research supports and expands generation cohort theory in relation to changes in consumer behaviour during the Covid-19 pandemic from a Central European perspective, and provides useful information for researchers and practitioners, particularly for retailers and marketers, to implement appropriate strategies.en
dc.subject.translatedConsumer behaviouren
dc.subject.translatedGenerational perspectiveen
dc.subject.translatedCOVID-19 pandemicen
dc.subject.translatedTheory of fearen
dc.identifier.doi10.1016/j.jretconser.2021.102542
dc.type.statusPeer-revieweden
dc.identifier.document-number656695500002
dc.identifier.obd43932775
dc.project.IDSGS-2020-015/Výzkum vybraných oblastí managementu a marketingu organizací v kontextu demografických a technologických změncs
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