Title:	A study in primary school students' neuromarketing perceptions
Other Titles:	Mia meléti schetiká me tin antílipsi ton mathitón dimotikón scholeíon gia to nevromárketin'nk
Authors:	Balaskas, Stefanos Christos, Zotos
Citation:	HONZÍKOVÁ, Jarmila a Jan KROTKÝ, eds. Olympiáda techniky Plzeň 2023: Sborník abstraktů z mezinárodní studentské odborné konference: 23. 5. 2023 Plzeň. 1. vyd. Plzeň: Západočeská univerzita v Plzni, 2023, s. 53.
Issue Date:	2023
Publisher:	Západočeská univerzita v Plzni
Document type:	konferenční příspěvek conferenceObject
URI:	http://olympiadatechniky.cz/wp-content/uploads/2023/05/ot2023-abstracts.pdf http://hdl.handle.net/11025/54707
ISBN:	978-80-261-1157-3
Keywords:	neuromarketing;žáci základní školy;zájem;povědomí;etika
Keywords in different language:	neuromarketing;primary school students;interest;awareness;ethics
Abstract in different language:	As technology evolves and people get more familiar with new technological developments, we are introduced to new and unknown concepts. Access to these new instruments allows us to examine the complexities of human nature in great depth and detail, both behaviorally and cognitively. The neurosciences have transcended the confines of a strictly academic framework, and aspects of them, such as neuromarketing, have been interwoven into our daily lives. An idea that is gaining popularity, and its impacts on purchasing decisions are being explored. However, it is vital to investigate how the coming generation comprehends these notions and how they anticipate they will influence the future. The goal of this exploratory research is to investigate primary school students' perceptions of neuromarketing (interest & participation, awareness & knowledge, ethics) utilizing a pre-constructed perception study questionnaire on this topic.
Rights:	© Západočeská univerzita v Plzni
Appears in Collections:	Olympiáda techniky Plzeň 2023 Olympiáda techniky Plzeň 2023

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