Fakulta ekonomická / Faculty of Economics

Podkomunity


Recent Submissions

Vrba, Jan
Optimalizace zavážení materiálu na výrobní linky

Handed master thesis is focused on optimization of material flow in the company Shape Corporation Česká republika s. r. o. The thesis is divided into two main parts. In the first, theoretical one, author firstly introduces the reader to basic terms of business logistics. In&#x...

Kupka, Robert
Projekt a jeho plán

The presented Master's thesis is focused on the project and its planning. The aim of this thesis is to define theoretical basis of project management, which are applied to the project named "Regeneration of the panel housing estate Pod Hůrkou, Klatovy - 3rd stage, par...

Pechátová, Barbora
Projekt a jeho plán

The master's thesis is elaborated on the topic "Project and its plan". The aim of this thesis is to plan and evaluate in detail the preparatory phase of the project "Startupuj" on the basis of the knowledge gained in the theoretical part. The project fo...

Zlámalová, Jana
Eye tracking a jeho využití v marketingové komunikaci podniku

The thesis focuses on the use of eye tracking in the marketing communication of a company. The technology makes it possible to process and visualize the gaze individuals give to marketing communication stimuli. The theoretical part of the thesis introduces marketing communication and&#x...

Štekr, Jonáš
Návrh komunikačního plánu univerzitního sportovního spolku

The submitted thesis is focused on proposal for communication plan of a chosen university sport team, which is the university hockey team Akademici Plzeň. The thesis is composed of theoretical and practical part. Theoretical part contains introduction to the marketing communication and ...