Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services
Podnikání vybrané firmy
The presented bachelor thesis analyses the current marketing activities of Wolt Česko, s. r. o. The first part of the thesis deals with theoretical concepts in the field of services, selected subjects and marketing analyses, which are subsequently applied to the selected company. I...
Analýza vybraných podnikových činností stavební společnosti APB Zbůch
The topic of the bachelor thesis is to create an analysis of selected corporate activities of a specific construction company APB Zbůch. The theoretical part explains the theoretical background of the given issue, which concerns logistics and marketing activities. In the practical part&...
Technologické společnosti a jejich příprava na metaverse: případová studie
This thesis explores the evolution of Microsoft, Meta and Google and the entry into Web 3.0 and the metaverse. The aim of this thesis is to identify and analyse how the global companies Microsoft, Meta and Google are preparing to enter the Web 3.0 interface and metav...
Role influencerů v propagaci produktů na internetu
Mystery shopping vybrané sítě kaváren
This bachelor's thesis deals with the implementation of marketing research using the Mystery shopping method. The research carried out using this method focuses on the quality of services provided to customers in a cafe environment. In the first chapters of the work, a theoreti...
- DSpace at University of West Bohemia
- Vysokoškolské kvalifikační práce / Theses
- Fakulta ekonomická / Faculty of Economics