Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services


Recent Submissions

März, Jan
Podnikání vybrané firmy

The presented bachelor thesis analyses the current marketing activities of Wolt Česko, s. r. o. The first part of the thesis deals with theoretical concepts in the field of services, selected subjects and marketing analyses, which are subsequently applied to the selected company. I...

Bárta, Pavel
Analýza vybraných podnikových činností stavební společnosti APB Zbůch

The topic of the bachelor thesis is to create an analysis of selected corporate activities of a specific construction company APB Zbůch. The theoretical part explains the theoretical background of the given issue, which concerns logistics and marketing activities. In the practical part&...

Soukup, David
Technologické společnosti a jejich příprava na metaverse: případová studie

This thesis explores the evolution of Microsoft, Meta and Google and the entry into Web 3.0 and the metaverse. The aim of this thesis is to identify and analyse how the global companies Microsoft, Meta and Google are preparing to enter the Web 3.0 interface and metav...

Vespalcová, Natálie
Role influencerů v propagaci produktů na internetu

The bachelor thesis deals with the role of influencers in social media promotion. The first part deals mainly with the concepts of internet marketing, marketing communication and its tools. Next, social networks are introduced and their reach in terms of user popularity is analysed...

Polcarová, Nikola
Mystery shopping vybrané sítě kaváren

This bachelor's thesis deals with the implementation of marketing research using the Mystery shopping method. The research carried out using this method focuses on the quality of services provided to customers in a cafe environment. In the first chapters of the work, a theoreti...