Title:	Perceived Usefulness of Various Types of Customer Feedback Viewed by Managers of SMEs in the Czech Republic
Authors:	Čížek, Petr Zemanová, Veronika
Citation:	ČÍŽEK, P. ZEMANOVÁ, V. Perceived Usefulness of Various Types of Customer Feedback Viewed by Managers of SMEs in the Czech Republic. EKONOMIKA A MANAŽMENT, 2022, roč. 19, č. 2, s. 21-34. ISSN: 2454-1028
Issue Date:	2022
Publisher:	Nadácia Manažér
Document type:	článek article
URI:	http://hdl.handle.net/11025/49415
ISSN:	2454-1028
Keywords in different language:	customer feedback, user experience, small and medium enterprises
Abstract in different language:	The article consists of preliminary research on different approaches to customer feedback on a product and its perceived usefulness. The research was conducted by sending a web questionnaire to selected managers of SMEs. The results show that there is a statistically significant positive perception of customer feedback with a positive influence on product improvement and marketing communication by managers of SMEs based in Prague or Brno. The second part of the research found that from all examined customer feedback approaches, only the social media approach is not perceived as (positively) useful by managers of SMEs. The final part of the research found that there is a statistically significant correlation between the results of the question “Does customer feedback improve your product?” and the perceived usefulness of every individual customer feedback. To calculate the results, the One-Sample Wilcoxon Test was primarily used along with Pearson´s correlation which was used to identify correlations between selected variables.
Rights:	© authors
Appears in Collections:	Články / Articles (KPM) OBD

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.