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dc.contributor.authorHirschauová, Edita
dc.contributor.authorKunešová, Hana
dc.contributor.editorKresa, Zdeněk
dc.date.accessioned2023-10-28T14:45:16Z-
dc.date.available2023-10-28T14:45:16Z-
dc.date.issued2022
dc.identifier.citationKRESA, Zdeněk (ed.) Business Trends 2022, Plzeň 2022, p. 35-46.en
dc.identifier.isbn978-80-261-1126-9
dc.identifier.urihttp://hdl.handle.net/11025/54530
dc.format12 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isocscs
dc.publisherFaculty of Economics University of West Bohemiaen
dc.rights© Authors of papersen
dc.subjectB2C e-commercecs
dc.subjectživá komercecs
dc.subjecttrendy v e-commercecs
dc.subjecthlasový asistentcs
dc.subjecthlasové obchodovánícs
dc.titleVoice commerce a live commerce jako nové trendy v B2C e-commerceen
dc.title.alternativeVoice commerce and live commerce as new trends in B2C e-commerceen
dc.typekonferenční příspěvekcs
dc.typeconferenceObjecten
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe B2C e-commerce market had to face recently to completely new challenges. The development of information and communication technologies, COVID-19, changes in consumer behavior, and other external factors have caused significant changes to the online environment. If sellers wanted to stay on the market, they had to fast adapt to the changing market environment. Some sellers have therefore decided to use the pandemic period to their advantage and seize new market opportunities. This paper aims to introduce voice commerce and live commerce as new trends in B2C e-commerce, identify the advantages, risks, and barriers of using voice commerce and live commerce, and inform how these trends are currently perceived by consumers in the Czech Republic. To achieve this aim, an online questionnaire survey was implemented in the first quarter of 2022, in which more than 600 respondents participated. Based on the results of the questionnaire survey, it was found that respondents in the Czech Republic do not use voice commerce and live commerce. Nowadays, voice commerce and live commerce are used mainly in the USA and China, where several multinational companies have already decided to implement these trends in their practice. We can assume that these trends will also penetrate the Czech Republic.en
dc.subject.translatedB2C e-commerceen
dc.subject.translatedlive commerceen
dc.subject.translatedtrends in e-commerceen
dc.subject.translatedvoice assistanten
dc.subject.translatedvoice commerceen
dc.type.statusPeer-revieweden
Appears in Collections:Konferenční příspěvky / Conference papers (KMO)
Business Trends 2022: Conference Proceedings
Business Trends 2022: Conference Proceedings

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