| Title: | Voice commerce a live commerce jako nové trendy v B2C e-commerce |
| Other Titles: | Voice commerce and live commerce as new trends in B2C e-commerce |
| Authors: | Hirschauová, Edita Kunešová, Hana |
| Citation: | KRESA, Zdeněk (ed.) Business Trends 2022, Plzeň 2022, p. 35-46. |
| Issue Date: | 2022 |
| Publisher: | Faculty of Economics University of West Bohemia |
| Document type: | konferenční příspěvek conferenceObject |
| URI: | http://hdl.handle.net/11025/54530 |
| ISBN: | 978-80-261-1126-9 |
| Keywords: | B2C e-commerce;živá komerce;trendy v e-commerce;hlasový asistent;hlasové obchodování |
| Keywords in different language: | B2C e-commerce;live commerce;trends in e-commerce;voice assistant;voice commerce |
| Abstract in different language: | The B2C e-commerce market had to face recently to completely new challenges. The development of information and communication technologies, COVID-19, changes in consumer behavior, and other external factors have caused significant changes to the online environment. If sellers wanted to stay on the market, they had to fast adapt to the changing market environment. Some sellers have therefore decided to use the pandemic period to their advantage and seize new market opportunities. This paper aims to introduce voice commerce and live commerce as new trends in B2C e-commerce, identify the advantages, risks, and barriers of using voice commerce and live commerce, and inform how these trends are currently perceived by consumers in the Czech Republic. To achieve this aim, an online questionnaire survey was implemented in the first quarter of 2022, in which more than 600 respondents participated. Based on the results of the questionnaire survey, it was found that respondents in the Czech Republic do not use voice commerce and live commerce. Nowadays, voice commerce and live commerce are used mainly in the USA and China, where several multinational companies have already decided to implement these trends in their practice. We can assume that these trends will also penetrate the Czech Republic. |
| Rights: | © Authors of papers |
| Appears in Collections: | Konferenční příspěvky / Conference papers (KMO) Business Trends 2022: Conference Proceedings Business Trends 2022: Conference Proceedings |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ConferenceProceedings_BusinessTrends_2022-35-46.pdf | Plný text | 252,57 kB | Adobe PDF | View/Open |
| ConferenceProceedings_BusinessTrends_2022-uvodni strany.pdf | Plný text | 290,1 kB | Adobe PDF | View/Open |
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11025/54530Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.