Title:	Udržitelnost očima českých spotřebitelů
Other Titles:	Sustainability from the point of Czech consumers ́ view
Authors:	Jaderná, Eva
Citation:	ŠLECHTOVÁ SOJKOVÁ, O. (ed.) Trendy v podnikání 2022, Plzeň 2023, s. 112-119.
Issue Date:	2022
Publisher:	Faculty of Economics University of West Bohemia
Document type:	konferenční příspěvek conferenceObject
URI:	http://hdl.handle.net/11025/54504
ISBN:	978-80-261-1129-0
Keywords:	spotřebitel;udržitelnost;udržitelný produkt
Keywords in different language:	consumer;sustainability;sustainable product
Abstract in different language:	Sustainability is a crucial part of managerial decision on a strategic, and operational level. Businesses follow principles of sustainability, and seek to declare the sustainability externally, and support of sustainable behaviour day by day, too. They develop sustainable products or reduce original products ́ impact. But the question is: How do Czech consumers perceive sustainable businesses, and their sustainable products? Which products do they asset in the light of a sustainability? This paper aims to present findings from survey with a representative sample of Czech consumers. It shows an importance of sustainability for Czech people. They consider corporate sustainability as eco-friendly production, usage of natural resources, respect to human laws and human respect behaviour. Report of sustainability is crucial, Czech consumers trust green solutions.
Rights:	© Authors of papers
Appears in Collections:	Trendy v podnikání 2022 Trendy v podnikání 2022

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