| Název: | Voice commerce a live commerce jako nové trendy v B2C e-commerce |
| Další názvy: | Voice commerce and live commerce as new trends in B2C e-commerce |
| Autoři: | Hirschauová, Edita Kunešová, Hana |
| Citace zdrojového dokumentu: | KRESA, Zdeněk (ed.) Business Trends 2022, Plzeň 2022, p. 35-46. |
| Datum vydání: | 2022 |
| Nakladatel: | Faculty of Economics University of West Bohemia |
| Typ dokumentu: | konferenční příspěvek conferenceObject |
| URI: | http://hdl.handle.net/11025/54530 |
| ISBN: | 978-80-261-1126-9 |
| Klíčová slova: | B2C e-commerce;živá komerce;trendy v e-commerce;hlasový asistent;hlasové obchodování |
| Klíčová slova v dalším jazyce: | B2C e-commerce;live commerce;trends in e-commerce;voice assistant;voice commerce |
| Abstrakt v dalším jazyce: | The B2C e-commerce market had to face recently to completely new challenges. The development of information and communication technologies, COVID-19, changes in consumer behavior, and other external factors have caused significant changes to the online environment. If sellers wanted to stay on the market, they had to fast adapt to the changing market environment. Some sellers have therefore decided to use the pandemic period to their advantage and seize new market opportunities. This paper aims to introduce voice commerce and live commerce as new trends in B2C e-commerce, identify the advantages, risks, and barriers of using voice commerce and live commerce, and inform how these trends are currently perceived by consumers in the Czech Republic. To achieve this aim, an online questionnaire survey was implemented in the first quarter of 2022, in which more than 600 respondents participated. Based on the results of the questionnaire survey, it was found that respondents in the Czech Republic do not use voice commerce and live commerce. Nowadays, voice commerce and live commerce are used mainly in the USA and China, where several multinational companies have already decided to implement these trends in their practice. We can assume that these trends will also penetrate the Czech Republic. |
| Práva: | © Authors of papers |
| Vyskytuje se v kolekcích: | Konferenční příspěvky / Conference papers (KMO) Business Trends 2022: Conference Proceedings Business Trends 2022: Conference Proceedings |
Soubory připojené k záznamu:
| Soubor | Popis | Velikost | Formát | |
|---|---|---|---|---|
| ConferenceProceedings_BusinessTrends_2022-35-46.pdf | Plný text | 252,57 kB | Adobe PDF | Zobrazit/otevřít |
| ConferenceProceedings_BusinessTrends_2022-uvodni strany.pdf | Plný text | 290,1 kB | Adobe PDF | Zobrazit/otevřít |
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