| Title: | Carsharing a další formy sdílené mobility: případová studie z Plzně |
| Other Titles: | Carsharing and further forms of shared mobility: case study from Pilsen |
| Authors: | Kresa, Zdeněk Heyes, Adam |
| Citation: | KRESA, Zdeněk (ed.) Business Trends 2022, Plzeň 2022, p. 84-98. |
| Issue Date: | 2022 |
| Publisher: | Faculty of Economics University of West Bohemia |
| Document type: | konferenční příspěvek conferenceObject |
| URI: | http://hdl.handle.net/11025/54535 |
| ISBN: | 978-80-261-1126-9 |
| Keywords: | bikesharing;mikromobilita;mobilita;udržitelnost;veřejná doprava |
| Keywords in different language: | bikesharing;micromobility;mobility;sustainability;public transport |
| Abstract in different language: | The sharing economy is a phenomenon of the present time. The principle of sharing is successfully used in the field of mobility in the form of services such as bikesharing, carsharing or ridesharing. This paper focuses on the analysis of the offer of shared mobility services in the fourth largest city of the Czech Republic, Pilsen. Potential users can choose from three carsharing possibilities in Pilsen, as well as bicycle sharing service. Scooter sharing service (launched previously) is unavailable in 2022. The situation in the field of shared mobility in Pilsen is specific as, in addition to the offer of private companies, carsharing is also operated by a city-owned company (operating public transport). Further, based on the conducted original research, the awareness of a specific carsharing service among the city residents (public transport users) is mapped. The results show that although awareness of the service is relatively high (more than 70% of respondents), the number of actual users is relatively low. It was also found that women have significantly lower service experience and awareness of carsharing compared to men. Advertising on social media and in public transport vehicles can be assessed as the most effective media in communicating the carsharing offer to the examined segment. |
| Rights: | © Authors of papers |
| Appears in Collections: | Konferenční příspěvky / Conference papers (KEM) Business Trends 2022: Conference Proceedings Business Trends 2022: Conference Proceedings |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ConferenceProceedings_BusinessTrends_2022-uvodni strany.pdf | Plný text | 290,1 kB | Adobe PDF | View/Open |
| ConferenceProceedings_BusinessTrends_2022-84-98.pdf | Plný text | 335,46 kB | Adobe PDF | View/Open |
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