The bachelor´s thesis deals with research of wishes and needs in the municipality Chrást. Technics of written, personal and electronic questionnaire were used for the analysis. With respect to results of the evaluated data improvement measures were proposed. The aim of this thesis...

This bachelor thesis work describes proposal for a communication campaign for a florist called Květinka. The aim of this work was to conceptulize marketing communication tools, which should lead to the increasement of brand awareness in the minds of potential and existing customers ...

This bachelor thesis deals with the definition of the concept of public relations (PR). In the theoretical part is characterized koncept Public Relations, his tools and activitys, that are needed to effective construction public relations. In the practical part are described on the ...

This thesis represents analyses of leisure activities in Chodov, specifically oriented towards cultural activities. The first part of the theoretical component introduces city marketing, cultural marketing and leisure time; the second part introduces the city of Chodov. The practical compo...

Bachelor thesis is focused on China´s involvement in international relations. It is divided into several different parts. The first part is concentrated on economic development of Public Republic of China. The second part is dedicated to effects of participation in World Trade Organizat...

This bachelor thesis focuses on the position of developing countries in the global economy, particularly on the People's Republic of China. The first part characterized international trade, its function and causes. The next part deals with the classification of developing countries accor...

This bachelor's thesis is focused on leisure time activities analysis in Tachov. In the first part are stated basic information about Tachov town, which includes history, present, historic sights, etc. Second part is focused on basic terms, which helps to better understand stated&#x...

This bachelor's thesis is focused on leisure time activities analysis in Tachov. In the first part are stated basic information about Tachov town, which includes history, present, historic sights, etc. Second part is focused on basic terms, which helps to better understand stated&#x...

This bachelor thesis is focused on analysis of leisure activities in Kadaň. There is included characteristic of Kadaň, history, local places of interest, population and tourism. The main goal of the work was analysis of supply and demand. According to the results of the questi...

This dissertation focuses on a design of marketing communication for LB MINERALS,s.r.o. The aim of the thesis is to make a theoretical entry for marketing communication and introduce the marketing communication of the company. Further, the opinion survey of regular customers is realized...

The work "International Trade Relations in the period 2000 - 2012" focuses on development of international trade and the underlying factors that affects the dealings. Part of this work explains the development of the world economy which is closely connected to the development&...

The bachelor thesis focuses on the improvement of the marketing communication for the Elizabeth Baths, p. l. c. The goal is to examine the current marketing communication of the Elizabeth baths and to evaluate its effect in view of marketing research and to introduce new ...

This bachelor thesis is focused on the evaluation of the marketing strategy of the company STS OK Toužim, a.s. The theoretical part is generally defined marketing concept and is discussed in more detail the concept of strategic marketing. The practical part describes the exte...

The main goal of this bachelor thesis " The Analysis of marketing activities of sport club in Karlovy Vary" is to analyse marketing activities of the SC Start Karlovy Vary sport club and suggest enhancement tips and recommendations for further development of the club ...

This thesis is focused on marketing activities of a restaurant. The aim of this thesis is to analyse and evaluate the bussiness of the restaurant, to find out possible lacks and to make a list to improve the marketing activities, the list is based on the service ...

Bachelor thesis submitted shall be drawn up on the subject of marketing strategy of the company AGROSPOL Czech, s.r.o., which operates on the market with stores of plant protection products, fertilisers and seeds. Work is linked to the theoretical part of the marketing strategy...

The bachelor thesis focuses on the level of public awareness of the transport service offers and their use in the Karlovy Vary Region. The aim is to analyze the current familiarity with transport services, passenger preferences in choosing the carrier, satisfaction with the current...

The purpose of this paper is to provide an analysis of Hof city as a tourist destination and its tourism demand. Furthermore, besides presenting the strengths and weaknesses of this area by using a SWOT analysis, the focus is also on the potential opportunities and threat...

The bachelor thesis deals with the marketing analysis of the Hornicke muzeum Pribram. The aim of this thesis is to evaluate its influence on the region of Pribram and to suggest recommendations which can improve the position of the museum in the tourism market. The bachel...

The aim of the bachelor thesis is to define concepts of an event and event marketing within the frame of marketing mix and apply these definitions to specific event "Prokopská pouť". Secondary target is to show the possibilities of the event's improvement obtained on&...