The bachelor thesis is focused on the theme " Evaluation of company's website." The main objective of this work is how to evaluate the existing website of a company Fermet Ltd. based on the recommended criteria for web analytics including realized marketing on the...

The content of this bachelor thesis aims at the political marketing and the voting campaign of the direct presidential elections in the Czech Republic. The main goal of this thesis is to outline the campaign of the elected candidate, compare the methods used by the candid...

The main goal of the bachelor work is to pass judgement on the financial health of the ADW AGRO,a.s. company, and, based on the provided financial analysis, recommend the management the proposals to improve the effectiveness of the company. In the theorethical part, the emphas...

The purpose of the paper given is to introduce brand management and its utilization in a company. Theoretical part contains an introduction to the topic of brand management and description of characteristics of a brand creating value for the company and its customers. The subj...

The bachelor thesis deals with the image of two selected science centres. It focuses mainly on the analysis of image these selected science centres. In the first part there are described the literary sources of the image and corporate identity. Furthermore the authoress describes&#...

The present Bachelor's Thesis deals with the often used and very modern method of Mystery Shopping. I have chosen this subject, because it is a current and interesting one. Said method is evaluated as a contributive one. It evaluates the company's activities in many br...

This bachelor thesis is focused on the current offer analysis of leisure activities and events suitable for spa guests in Lázně Bělohrad and its surroundings. The thesis is divided into five chapters. Firstly, there are introduced important theoretical terms followed by the familiarizat...

The submited thesis deals with evaluation and rating of the web pages with a main emphesasis on the e-shops. The theoretical part is mainly aimed as an introduction to the internet shopping issues. There is a description of the Czech market including law issues. Further t...

The project is focused on ''The Czech Attitude Towards a Healthy Lifestyle.'' The aim of the study was to assess the attitude of Czech consumers and to research and combine the results with the identified current trends in the field of nutrition. In the theoret...

The aim of this bachelor thesis is to analyze using the PEST analysis of the main effects macroenvironment guest house and restaurant and determine preferences and consumer behavior in the context of socio-cultural factors. In the theoretical part using the literature is defined ma...

Bachelor thesis is focused on the analysis of travel agency services. The main objective of the thesis was to propose appropriate measures to increase familiarity and satisfaction with quality and offer services of travel agencies. The theoretical part provides the basis theoretical kno...

The subject of this thesis is Finding a new customer segment for company gardening Hrdlička, s.r.o. The paper is divided into two parts. The theoretical part describes marketing communication, market segmentation and target market selection. The practical part analyzes the proces od mar...

This bachelor thesis developed for company Kovohutě Rokycany a.s. deals with "Marketing strategy of selected company." The introduction of the thesis is focused on theory of marketing, business to business marketing, marketing in industry and marketing strategy. The main part of th...

This bachelor thesis on the basis of literature explains the term event marketing and creates a theoretical introduction to sphere of event marketing. These knowledges are used in the practical part, where is created event marketing project in the form of a music festival for&...

The topic of this bachelor thesis is "Marketing strategy for a specific company". The thesis describes the process of making marketing strategies and the purpose of each parts. The selected firm is Trail Servis a.s., operating within the railway constructions market. The core&...

The presented bachelor thesis deals with an evaluation of the firm presentation Střechy Hnát and optimization of it. The first part of this bachelor thesis shows how marketing on the internet is important and describes the basics of the optimization of a website for the i...

The bacalor work contains description and information about the provided servises of hotel Central Pilsen.The application of the expanded marketing mix is an extensive part of this work. The analysis part assesses the current state of the hotel by using Mystery shopping, questionn...

The presented thesis is focused on the analysis of consumer behaviour in tourism services. The topic was chosen on the basis of growing number of representatives of this age category in connection with the tourism. The tourism is considered for a potential area of new pro...

This bachelor thesis is focused on the webpage of naminky.cz. The first part includes briefly summarized characteristics of the internet and marketing, the introduction to internet marketing issues and the methodics of point score evaluation, which is based on the evaluation the agency&...

This bachelor thesis deals with e-commerce. The main goal of the thesis is to describe current environment and state of the Czech e-commerce. Theoretical part of the work defines terms as internet, e-commerce and e-business. At the end of the theoretical part, there is a ...