The subject of the bachelor thesis is an analysis of the promotion of the film festival Finale Plzeň. A ground of promotion and event marketing is briefly described in the theoretical part. Practical part mostly provides information about the event. The thesis also gives a...

This bachelor thesis is focused on the topic of "New trends in marketing " and the aim is to determine the public attitude to the specific selected trends. The author selected two new trends from the world of marketing, guerilla marketing and mobile marketing, becaus...

Bachelor's thesis contains a proposal for the realization of the event for company Swietelsky stavebni s. r. o., which has its registered office in České Budějovice. In this document was compiled plan for the arrangement of the ball for the business partners "In Blue"...

The main goal of the bachelor thesis is to demonstrate effective communication campaign for Techmania Science Center o. p. s. for a year 2015. Survey was used for projecting of communication campaign in order to disclose, whether or not new media is being used by visitors...

Bachelor thesis "Survey of safety feeling in Cheb" is concerning about evaluation of results of inquiring. The inquiring was in Cheb and bachelor thesis concerns suggestions of improvement present situation of criminality prevention. The first part of bachelor thesis describes present&#...

This bachelor thesis is divided into the theoretical and the practical part. The former provides an explanation of B2B markets and the marketing mix. The latter focuses on the company Whittmann Battenfeld CZ spol. s.r.o. which is a subsidiary company of the Austrian producer W...

This bachelor thesis is focused on the process of product development for an incoming travel agency by comparing theoretical and practical knowledge. The product is presented with a timetable and additional services. In the theoretical part are basic conceptions connected with not just&...

The presented Bachelor's thesis has a goal to create a design of realistic event. The first part contains a definition of the event itself and event management. Then dividing events from different points of view and describing individual promotion tools. The second part aims&#x...

This bachelor thesis is focused on non-profit organizations and theit problematics. The first part includes basic characteristics of non-profit organizations and also the system of laws connected to them. The main part of this thesis deals with creating a project for a non-profit o...

The first part of the bachelor thesis is generally focused on the concept of Fair Trade, a description of the basic principles and methods for marking Fair Trade products. This thesis presents factual information about the world, the British and the Czech market with Fair ...

This bachelor thesis describes the analysis of competitiveness of TaNET West s.r.o. company. The thesis is devided into two main parts. The first one is theoretical and describes methods, how to analyse compatitiveness of a company, what are the types of competitors and what k...

The bachelor thesis deals with consumer behaviour of generation Y in the services and tourism. The main objective of this thesis was to find out, the extent to which is the consumer behaviour of the czech customer segment of generacion Y corresponding with consumer behaviour&#...

This bachelor thesis deals with research of cultural tourism in Cheb. In the thesis there are described basic theoretical groundworks such as tourism, cultural tourism and its positive and negative impacts. The town Cheb and its selected cultural sights and events are presented fur...

The bachelor thesis is focused on the analysis and comparison of the corporate social responsibility offer in the field of Czech and foreign retail chain market, following by the research of the consumer awareness (only in the Czech Republic) about this offer. The aim of ...

This bachelor thesis is focused on a customer segmentation of a selected company. The first part of this thesis defines terms related mostly to a process of segmentation and a purchasing behaviour. The practical part gives a description of a selected company and an analysis&#x...

Presented bachelor's work is dealing with survey of sense of security in Cheb town. The work is composed of four chapters. At first, there is introduced the town Cheb and after that the town is characterized from the point of criminality. Then here are stated the ...

This work is focused on the marketing analysis of the Castle Loket. The aim of this work is to analyze the current marketing mix of the Castle Loket and then to propose the measures for the improvement of the current situation. The work consists of the theoretical&#x...

In this work I deal with a customer satisfaction survey firm Makro in Karlovy Vary. The aim of the survey is to identify weaknesses or vice versa good websites Makro wholesale outlets from the perspective of the customer . I compiled a questionnaire that I distributed...

This Bachelor Thesis deals with research of patients´ satisfaction with service of the Department of Gynaecology and Obstetrics in Hořovice Hospital. In the introduction basic terms are defined. In the theoretical part the structure of Hořovice Hospital with the emphasis on characteristics&#...

This Bachelor Thesis is based on business support in the Czech Republic. The aim was to assess, which the author was chosen. The author of the work described the concept of business. She paid attention as the emerging entrepreneur should be ready for start-up entre...