The presented bachelor's thesis explores the application of mystery shopping in selected companies specializing in the sale of electrical appliances and electronics. The thesis is divided into two parts. The theoretical section introduces the fundamentals of marketing research and subsequently...

This bachelor thesis deals with the implementation of marketing research in bookstores using the mystery shopping method. The aim of the thesis is to assess the quality of customer service in this specific area. The theoretical part of the thesis defines the key concepts and&#...

The bachelor thesis focuses on the West Bohemian spa triangle, namely Karlovy Vary, Mariánské Lázně, and Františkovy Lázně, and their inscription on the UNESCO list. The aim of the thesis is to propose a marketing campaign "Discover the Healing Power of Nature" after bein...

This bachelor's thesis deals with the issues and barriers associated with zero-waste shopping in the context of the growing popularity of sustainable consumer habits. Zero-waste stores are becoming an increasingly important part of the retail sector. The aim of the work is to i...

The presented bachelor thesis focuses on marketing research using mystery shopping technique. This technique is used in measuring the quality of service provided to customers in a wide range of industries. The theoretical part of this thesis provides the reader with the theoretical ...

The topic of the bachelor thesis is the analysis of implementing the extended marketing mix within the context of retail environment. The first part of the thesis focuses on a literature review, providing a thorough description of individual components of the marketing mix. The...

The purpose of this bachelor thesis is to develop a financial analysis of a selected business entity and to determine possible recommendations. The research part contains theoretical knowledge concerning financial analysis and the practical part focuses on the development of this analysis&#x...

The bachelor thesis deals with the issue of pricing in retail and wholesale in the building material shop ŠABATA s.r.o. The theoretical part describes and explains concepts such as costs, revenues, factors influencing price determination, pricing methods, pricing strategies, trade margins an...

This bachelor thesis is focused on financial management especially financial management of a particular municipality. The first part deals with the theoretical background, which is based on professional literature. The reader is introduced to concepts such as public administration, local governme...

This bachelor thesis focuses on selected logistic problems of Aerosol services, the company engaged in the production of polyurethane foams and technical aerosols. The purpose of the thesis is to analyze the current logistics processes of the company, including inventory management, material...

The subject of the thesis is the marketing of a book published through the online platform Pointa.cz. For this purpose, the marketing mix tools and theoretical knowledge from the field of marketing defined in the first few chapters are used. These are then followed by the...

The bachelor's thesis focuses on the issue of marketing communication of the Cavino café in Plzeň. The theoretical part defines and discusses in detail concepts related to the marketing mix, marketing communication, and analysis of the marketing environment. In the&#x...

This bachelor thesis deals with the design of a marketing campaign for Sunus s.r.o., a company specializing in solar panels, to achieve its position in the renewable energy market and increase product awareness. In the first part of the work, the concepts of ...

The bachelor thesis focuses on the issue of the marketing mix within cultural heritage sites. The aim of the thesis is to identify the individual tools of the marketing mix at the Kladruby Monastery and to propose measures, based on the obtained data, that would lead ...

The presented bachelor thesis deals with the topic of workplace bullying and its relation to personality characteristics. In the theoretical part the concept of mobbing is explained. Furthermore, the manifestations of mobbing and its economic consequences are described. The thesis also inclu...

This bachelor thesis describes the ecommerce stores, which are specialised in watches and jewelry on the Czech market, and the use of online marketing as well as current market complications. In the first part is described the marketing theory, which is used for specific marke...

The bachelor thesis is dedicated to the creation of the marketing plan for selected company and its requirements. The theoretical part of the bachelor thesis contains and explains concepts such as marketing ,internet marketing, strategic planning, BCG matrix and marketing mix. The pract...

This bachelor thesis deals with the analysis of marketing communication of a selected musical group, particularly South Korean boy band BTS. The theoretical part presents the thematic starting points, where all the necessary terms for the main topic of the bachelor thesis are descr...

This Bachelor´s Thesis deals with the high unemployment rate in the Ústí nad Labem Region in the last five years. The main goal of the thesis is to find the causes and consequences of this high unemployment in the region. The thesis is divided into two main part...

This bachelor thesis deals with the economic impact on the company M&M finance company s.r.o. After the theoretical analysis of the marketing communication of the company, the topic of the thesis was discussed. The main research examined a three-year period of negative external ...