The bachelor thesis focuses on the analysis and comparison of marketing communication of low-cost and traditional airlines. In the theoretical part, key terms such as marketing communication or marketing mix are defined including the evolution and current situation of the airline industry.&#...

This Bachelor Thesis focuses on the analysis of marketing communication of selected shops with online sales from the consumer's point of view. The goal of the thesis is to evaluate the marketing communication of Sephora and Parfumerie Douglas and to formulate possible recommendation...

The subject of this bachelor thesis is to assess the impact of the coronavirus pandemic on selected sectors with a comparison between other EU countries. I chose this thesis because of the topicality of the topic. The aim of this thesis is to determine the amount&#x...

This bachelor thesis proposes a communication campaign for the trading company Golden Redemption. In the theoretical part the theory of numismatics is elaborated, then in the introductory part there is a theoretical elaboration of the planning of the communication campaign and th...

The bachelor thesis is focused on the analysis of marketing communication of the selected institution KOPECKÝ s.r.o. The aim of the thesis is to analyze current marketing activities in communication and suggest proposals for improvements of marketing communication in this instit...

This bachelor thesis deals with event marketing. The theoretical part focuses on the explanation of the basic concepts of marketing and event marketing, then concepts such as marketing mix and situational analysis are described. The practical part consists of an introduction of the ...

The bachelor thesis points out the functioning of logistics in the company Pfeifer Holz s. r. o. Chanovice. The research was conducted by utilizing professional literature, internal company resources, consultations with the head of logistics, and online sources. The first part of the&#x...

The bachelor thesis deals with artificial intelligence in tourism. It focuses on the use of artificial intelligence tools for planning travel itineraries. The main objective of the thesis is to identify and compare selected artificial intelligence tools in tourism and based on the ...

The presented bachelor thesis deals with the topic of trends in marketing communication in the company LASELSBERGER, s.r.o., which is the largest manufacturer of ceramic tiles in the Czech Republic. The aim of this thesis is to analyse the impact of marketing communication trends&#...

The topic of the bachelor's thesis is influencer marketing on the TikTok social network, where the goal is to evaluate the influence that TikTok influencers have on its users in their purchasing decisions. In the theoretical part, concepts related to the topic are explained,&#x...

This bachelor's thesis deals with comparing the marketing strategies of restaurants on social media using the Engagement Rate by Post indicator and identifying preferred types of posts by users. The research includes restaurants such as Lokál Pod Divadlem, Potrefená Husa Plzeň, Pizzeria&...

The bachelor thesis deals with the consumption behaviour of visitors to dark tourism destinations in the Czech Republic. The thesis is divided into several subchapters. The first chapter deals with literature research on the topics of dark tourism, consumer behaviour, marketing communication...

This bachelor's thesis focuses on the marketing communication of selected online food retailers - Rohlík and Košík. The main goal is to evaluate the communication of retailers with their customers from the consumer's perspective. The theoretical part explains the concept of e-commerc...

This bachelor's thesis is focused on the conditions for the development of slow tourism in West Bohemia. The aim of the thesis is to evaluate the development of the potential of slow tourism in West Bohemia. The theoretical part deals with socially responsible tourism and&...

This bachelor thesis focuses on the marketing activities of a selected destination. The aim of the bachelor thesis is to analyze the marketing activities and marketing communication tools of the selected destination area. In the first chapter the characteristics of the region are d...

The presented bachelor thesis aims to evaluate the marketing mix of the Eufrat Language School and propose recommendations for further practice. The first part describes the theoretical background of the marketing mix and services. Subsequently, empirical research focused on the marketing mi...

The bachelor thesis deals with purchasing conditions and purchasing behavior of customers in the Czech countryside. Specifically, it focuses on the purchasing conditions and behavior of residents of Konstantinovy Lázně and residents of adjacent residential areas that fall under the administrative...

The topic of this bachelor thesis is the role of social media in consumer buying behaviour. The aim of the thesis is to propose recommendations for companies operating in the selected segment of clothing and footwear. In the first part of the thesis, a literature search&#...

This bachelor thesis deals with the analysis of logistics services provided by MOL Logistics. In order to complete this thesis it was necessary to use internal company resources, consultation with employees and also literature. The theoretical work focuses on defining terms such as ...

This bachelor thesis focuses on the marketing communication of Integrated Micro-Electronics Czech Republic s.r.o. on the B2B market. The first part of the thesis focuses on the theoretical introduction to the issue, which includes the characteristics of the B2B market and the difference...