The subject and goal of this bachelor thesis is the formulation of a business plan for the establishment and operation of a petting zoo. The theoretical part of the thesis introduced a current view on the structure of the business plan and described it's individual co...

The bachelor thesis entitled "Brexit - opportunity or threat?" deals with the issue of Great Britain's withdrawal from the European Union. The first part of the thesis characterizes in detail the individual degrees of economic integration from the lowest to the highest. Th...

The bachelor thesis focuses on the overall evaluation of the organization of a specific event, the Vinný košt a festival chutí 2022. The first chapter briefly describes the marketing communication, including its objectives and communication mix. In the second chapter, event marketing is...

This bachelor's thesis deals with the role of social media and consumer buying behavior on these social media. In the theoretical part, the author presents basic terms related to the marketing mix, the consumer, purchasing behavior and social media. Furthermore, selected types of&#x...

This thesis is focusing on usage of online marketing tools of the Zoological and botanical garden Pilsen and its competitors in the Czech Republic. The thesis is split into two parts - the theoretical part and practical part. The theoretical part introduces basic characteristics&#x...

Bachelor thesis is focused on comparison of development season of spa hotel Pawlik. Professional literature concerning spa development was used in the theoretical part. Services used in spa and target customer segments were described. Development spa town Franzensbad and Spa Resort Pawlik&#x...

The bachalor thesis analyzis the marketing of the sport club FK Hvězda Cheb with a focus on marketing communication. The teoretival part discusses sports, marketing and its use in the sport industry. The practical part contains the characteristics of a specific sports club and ...

The Bachelor's thesis is focused on the creation and process of a marketing campaign from the perspective of an influencer. The theoretical part describes and explains concepts such as marketing, social networks, and influencer marketing. The practical part introduces the influencers wit...

The aim of the bachelor thesis is the analysis of logistics in Bidfood Czech Republic. such as supplier selection, communication with customers, movement of documents. Sub?sequently, there are rather specific areas focused on the Dýšina depot, where the method of storage, purchase and&#...

This thesis focuses on the analysis of the activities of a selected logistics service provider. The logistics service provider offers its services to a number of different clients. For the purpose of this thesis, only one client has been selected, namely a retail company opera...

This bachelor thesis is devoted to the constantly developing sector of e-commerce - online grocery shopping. The theoretical part of the thesis starts with a mapping of the situation on the Czech online market, then consumer behaviour and the shopping process are described in ...

This bachelor thesis is focused on rural retail, its actual situation, issues and discovering possible solutions. The first, theoretical, part of the thesis defines theoretical basis regarding to problematics in retail, its definiton, classification, evolution and actual trends and following spec...

The aim of the bachelor thesis is to evaluate the effects of the COVID-19 pandemic on selected accommodation and catering companies in Pilsen. The partial goal of the bachelor thesis is to characterize and evaluate the most serious impacts of the COVID-19 pandemic on accommoda...

This qualification thesis focuses on the evaluation of the potential of the Karlovy Vary Region for the development of tourism industry. In the theoretical part, basic information about the selected area is elaborated, and then the area is characterized in terms of locational, sele...

The focus of this thesis are businesses in personal services. The case study is a hair salon. The main aim is to analyze the interior and exterior environment of the subject, and its marketing mix. The theoretical part contains definitions, classifications, and the marketing&...

The aim of the bachelor thesis is to define the characteristics of the retail outlets of the Vietnamese community, to develop a PEST analysis and SWOT analysis of the Vietnamese community's retail business and suggest appropriate recommendations for further practice. The thesis is&#...

The bachelor's thesis deals with selected trends in electronic commerce on the B2C market. It is divided into a theoretical and a practical part. The main goal of the bachelor thesis is to identify online courses as one of the trends in electronic commer...

The aim of the bachelor's thesis is to create a fundraising plan in three variants - optimistic, pessimistic and realistic, for the following year and the previous evaluation of income and expenses of the chosen organization - Klokánek. The first, i. e. theoretical part of...

The bachelor thesis deals with the current situation of the labor market and problems of unemployment in the Klatovy region. The work is divided into a theoretical part and a practical part. The theoretical part of the thesis describes the labor market and its segmentation,&#x...

This thesis deals with consumer protection with a focus on online trading. The aim of this thesis is to provide the reader with an understanding of consumer deception when trading on the internet. The thesis first uses legislation to define consumers and businesses and the...