The presented thesis is focused on business activities of Meggle, s.r.o., which mediates the distribution of the MEGGLE products owned by MEGGLE AG within the Czech Republic. The first part of this thesis is theoretical and describes particular issues. The second part is practical,...

The presented work is focused on describing selected Fundamental theories serving to determine future value of exchange rate. Firstly, a structure of the foreign exchange market is described, then the exchange rate systems and their classifications are illuminated. The main subject of t...

The thesis is focused on personnel marketing in company practice. The text describes the basic definitions of personnel marketing, the division of personnel marketing to external and internal, where all aspects that are needed to understand the practical part are discussed. There are&#x...

The presented bachelor thesis is focused on marketing and logistics of wholesale company Tech Data Distribution, s.r.o. and its Logistics centre in Bor by Tachov. Theoretical part describes wholesale, marketing mix, selected situation analysis and logistics. Selected situation analysis are Porter...

This bachelor thesis deals with the issue of globalization and its impacts on foreign trade of the Czech Republic. The aim of this bachelor thesis is to characterize and evaluate selected impacts of globalization on foreign trade of the Czech Republic. The thesis is divi...

This bachelor thesis deals with the analysis of selected company's website. The author chose this topic, because she is interested in marketing on the internet. This work is divided into two parts. In the first part, the author processing data with theoretic resources, which&#x...

The presented bachelor thesis is focused on the use of modern technologies in the field of tourism. The aim of the thesis is to analyze the use of modern technologies in the field of tourism. Identify what advantages and disadvantages of modern technology provide to users...

This bachelor thesis is focused on social media and analysis of its benefits and downsides when used in business setting. This thesis consists of two parts - theoretical and practical. In theoretical part, the author describes marketing communication and social media. The practical ...

This bachelor thesis is focused on factors that influence the customer's decision making process when buying an exotic holiday. The aim of this work was to find out the most important factors that have a major impact on the purchase of exotic holidays. The first part&...

The presented bachelor thesis is focused on the new trends in marketing promotion in tourism. The theoretical part is focused on issue of tourism, marketing promotion, new trends in marketing promotion, internet marketing and social media marketing. The practical part is devoted to ...

The title of the bachelor thesis "Factors affecting Cinema City customers buying behaviour" is indicative about its focus. Goal of this bachelor thesis is finding, which factors has influence on customers buying behaviour in Cinema City and how these factors affecting their bu...

This bachelor thesis deals with event marketing. The aim of the work is to make changes in the organization and functioning of cultural events. The theoretical part contains, on the basis of professional literature, explaining the concept of marketing and event marketing. Subsequently,&...

This bachelor thesis is about arms industry in Czech Republic and it's multiplying effect on the economy of the state. In the introduction of the thesis there is theoretical information about industry in general as well as information about the multiplying effect in general.&#x...

Goal of this thesis was set to clarify Great Britains attitude towards european economic integration and to contextualize occasions of latest decade. Opening part holds it purpose in clarifying basic concpets of economic integration and its developement phases. These phases are also&#x...

This bachelor thesis is elaborated on the theme "Cycling as a business opportunity in tourism". The thesis is divided into the theoretical and empirical part. The main purpose of the theoretical part is to explain the concept of cycling, to explain the aspects of cyc...

The main aim of the bachelor thesis was to evaluate the readiness of the Czech Republic to join the euro area and to adopt the euro instead of the current national currency. The introductory part of the thesis focuses on the description of the monetary union, t...

This bachelor thesis is focused on event marketing. The theoretical part describes the event as a tool of marketing communication, there are described "rules" and types of event marketing, tools of communication and marketing mix, etc. The practical part is focused on a p...

This bachelor's thesis deals with the topic of the selection procedure with the use of the method Assessment Centre. It sums up theoretical aspects about its characteristics as they are presented in a bibliography and compares them with the technique that is used in a ...

The bachelor thesis is focused on characterizing the economic diplomacy, its development in the Czech Republic and abroad and it is also aimed at assessing the added value of the institutions and agencies involved in the economic diplomacy. The first part of the thesis defines...

The presented work deals with the analysis of the environment in the German beer market based on the information and data of Sternquell Brauerei GmbH and their product Bierbrause. The work also focuses on consumer behaviour. The marketing research has the task of determining w...