Submitted work is focused on the use of communication mix tools in marketing communication of travel agency with customers. The main aim of the work is to analyze and evaluate marketing communication of the travel agency EXIM tours and then propose improvement of marketing com...

The bachelor thesis deals with the research of consumer behavior of customers on the market of brandy clothing in the Czech Republic. The main objective of the thesis is to identify factors that influence the purchasing behavior of customers, focused on women under the age...

The aim of this bachelor thesis is to characterize Chateau Manětín, analyze and evaluate the services and marketing activities of the chateau and propose recommendations for further practice. The theoretical background of the thesis is focused on tourism, cultural tourism, and marketing ...

The aim of this bachelor thesis is to characterize and evaluate mutual economic relations of the European Union and China. The bachelor thesis consists of four chapters. The first chapter contains of theoretical background to the topic of the thesis and focuses on the characte...

The presented work is focused on analysis of marketing communication of selected enterprise Nilan s. r. o. The first part of this work is focused on theoretical knowledge concerning marketing communication. These findings are then applied in the second part of this work, specifical...

This Bachelor thesis deals with Security on Social Media and risks that social media may have. The thesis is divided into two main parts - theoretical and practical. In the theoretical part the author defíines basics concepts of Internet, social media and the security on...

The presented bachelor thesis is focused on marketing communication of selected cafés in the Czech republic on social network Facebook. The theoretical part deals with marketing communication on social networks. There are analysis and comparation of marketing communication of selected cafés ...

Bachelor thesis is focused on drug tourism and its imacts in a selected destination. The first part clarifies drug term and it also describes history of drug use in society. This thesis mentions history of drug tourism and drug tourists including their motives and risks. ...

The bachelor focuses on the analysis of customers' attitudes towards services in fast food restaurants. The objective is to analyze the attitude and opinions of fast food restaurants' customers and to determine key moments that influence the satisfaction of customers with services&#x...

This bachelor thesis deals with creation of transfer pricing documentation of international plant. The main goal is to describe creation of transfer pricing documentation of EvoBus Česká republika s.r.o. for fiscal year 2017 and evaluate accuracy enforcing of the arm's length principle.&...

This bachelor thesis focuses on the medium-term plans of a business entity whose main activity is to provide out-of-home advertising. The author of the work is the sole owner of the company and consequently in the practical part of the thesis can be found not only th...

This bachelor thesis focuses on the definition of political marketing, which is based on the concept of classical marketing. The differences between these two concepts are described. There are defined parts of marketing mix in terms of classical marketing and political marketing. These&...

This bachelor thesis focuses on industrial tourism, the main goal is to analyze the offer, demand and current awareness of tourists about industrial tourism in Pilsen. The theoretical part defines the basic concepts associated with tourism and briefly describes some selected new types&#...

The bachelor thesis deals with exploring perception of advertising on social networks. In the first chapter there is an introduction to internet marketing. The second chapter focuses on advertising on the internet and its individual forms. Third chapter contains an introduction to ethic...

The bachelor thesis is focused on questions related to tourism and marketing communication. In the theoretical part, the basics of this issue were elaborated with a focus on tourism, travel agencies and individual marketing communication tools. In the practical part, data were obtained&...

The bachelor thesis is concentrated on marketing communication and incorrectness. In the theory part, concepts of marketing and marketing mix are explained. The thesis then offers information on marketing communication, communication mix a communication channels, also as on advertising and use&#x...

This bachelor thesis focuses on marketing research, specifically on the method of Mystery shopping method. This method is used to evaluate the quality of services provided in various sectors and industries. The thesis is divided into two main parts. The theoretical part specifies t...

The presented bachelor thesis is focused on the research and evaluation of the current offer of spa services in Karlovy Vary in the Medical Spa Mánes for selected segment of parents with children, focusing on the identification of gaps between supply and demand. In the&#...

The submitted thesis is focused on creating suggestions for increasing the number of Czech visitors in a certain destination. Selected destination is analysed in a detail in the first part of this thesis. That is marked as a theoretical part. Followed by dealing with tou...

Thesis deals with the term tourism, specifically with its specific form, movie tourism. The objective of the thesis is to create new product of tourism and that is movie tour of Karlovy Vary region. In the thesis is quite large space dedicated to defining the...