The topic of this master's thesis "Emotions in destination marketing". The thesis is divided into the theoretical and empirical part. The main purpose of the theoretical part is to clarify the terms destination, destination management and marketing, following the explanation of ...

The master's thesis is focused on the evaluation of the communication of selected Czech cosmetic brands in social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies try to&#...

The submitted diploma thesis is focused on customer satisfaction and loyalty of the Rehabilitační jezdecký oddíl TJ Slavoj Plzeň, z.s. The aim of the work is the calculation of the satisfaction and loyalty of customers of the selected entity and propose recommendations. The first&#...

The goal of this master thesis is to analyze customer satisfaction in pubs Raven Pub Bolevec and Raven Pub City. The thesis is divided into theoretical and practical part. The theoretical part includes the fundamental definitions and key terms which are defined based on the&#x...

The aim of the master's thesis is to determine an optimal price of a product with regard to internal and external factors. Company Heaven Labs, s.r.o. with their product MANA has been chosen for the aim of this thesis. The first chapter focuses on theoretical research...

The Master's thesis is focused on the topic of Image as a tool for competitiveness of a selected destination. The city of Porto was chosen as the research destination. The thesis is composed of a theoretical part and a practical part. Terms relevant to tourism, destin...

The subject of the master´s thesis is the evaluation of marketing activities of two ski resorts in the tourist area of Železnorudsko. After defining the theoretical basis including sports, tourism, services and related terms of marketing, a brief analysis of the market situation of...

The diploma thesis is elaborated on the topic concerning the availability of public services in the countryside. The main goal of the diploma thesis will be to identify the satisfaction of the inhabitants of Nýrsko with the availability of public services. The practical part i...

Submitted master thesis focuses on sustainable development and Corporate Social Responsibility (CSR). The aim of the thesis is to evaluate the Corporate Social Responsibility of a business establishment Pilsner Urquell and to establish the degree of public awareness of the responsible activi...

The presented work is focused on a suggestion of communication campaign for the chosen product, specifically a new type of aluminium bioclimatic pergola. The theoretical is focused on marketing, theory of a customer and their behaviour, communication campaign, market research and targeted&#x...

This diploma thesis deals with the perception of in-store marketing among the inhabitants of Czechia and Finland and the use of POP media in selected shopping centers in Czechia and Finland. The introduction of this work is a theoretical search describing the areas of marketin...

The submitted master thesis is focused on defining the environment in which logistics providers operate and also on the introduction of outsourcing in logistics. At present, there are a large number of logistics service providers and their boundaries overlap in some cases, so the&#...

The presented master's thesis is focused on online marketing in a selected company. The first part presents a theoretical introduction to online marketing communication, which includes web presentation, search engine optimization, PPC advertising, social media and web analytics. Furthermore, targe...

The presented diploma thesis is focused on the issue of education and development at a specific regional directorate of Generali Česká pojišťovna a. s. The main aim of this thesis is to evaluate the system of education and development in the organization and to propose su...

The presented master's thesis is focused on the evaluation of marketing communication of selected brands on the social network Facebook. The theoretical part presents marketing communication with a focus on advertising and brands, social media and marketing on social networks and an ...

This Diploma thesis deals with brand success in tourism and is aimed at Portugal as a destination. The theoretical part contains the definitions of terms related to brand, branding, interpretation, identity and competitiveness of brand in general and in the context of tourism. Furt...

This diploma thehis entitled "Perception of Product Placement by selected target groups of people in the Czech Republic" is mainly focused on analyzing and evaluation of product perception differences by econimists and noneconomists and also by women and men. For gathering&#...

The presented work is focused on the analysis of corporate social responsibility of selected company, evaluation of the attitude of the target segment of selected company to the concept of corporate social responsibility as such, and then to the corporate social responsibility performed...

The submitted master thesis is focused on the analysis of the market in the selected region with an emphasis on the field of porcelain and ceramics. The aim is to analyze the supply and demand and then to propose the recommendations for selected stakeholders in the a...

The diploma thesis deals with the pricing of the company QMI Centrum prevence, whose business is to provide physiotherapy and rehabilitation services on the B2B market. Firstly is performed theoretical research on the topic of prices, pricing strategies, and pricing methods. In the ...