Corporate Social Responsibility (CSR) is a constant term in all sectors. It is no different in the fashion industry, whose activity has a great impact on the functioning of the entire planet. The submitted thesis deals with the corporate social responsibility of selected companies&...

This thesis deals with the issue of sustainable development or sustainability and corporate social responsibility (CSR) at public universities in the Czech Republic. The theoretical part of this thesis is devoted to the definition of concepts and the introduction and closer approach to&...

The topic of this master thesis is the application of marketing strategy in a retail company through the use of individual tools of an extended marketing mix. The first part of the thesis consists of a literature search, which defines the important concepts of the issue&#...

Corporate social responsibility plays an essential role in the mining industry. Mining industries have a significant impact on the environment in which they operate. However right implementation of CSR activities may help them build a good reputation and image. The diploma thesis is...

This Master thesis deals with the perceprion of social responsibility and dark tourism. The theoretical part of the thesis defines the terms that relate to the field of dark tourism and tourism in general. The following section is devoted to social responsibility as a part...

This master's thesis deals with the study of the influence of advertising and the media on a random sample of the human population and the formulation of recommendations based on quantitative research. The work is divided into two main parts, theoretical and practical. In ...

The subject of the master's thesis is a role of organizational culture and its influence on DHL Freight CZ s.r.o. development. The aim of the thesis is to analyse and evaluate organizational culture at the selected organization and suggest recommendations for the cultural modif...

This work focuses on how theoretical approaches of product innovation are useful in practical application. Web application is continuously developed based on user testing through observation, interview and questionnaire survey. The point is to use feedback from the user testing of applicatio...

The diploma thesis is focused on cross-border e-commerce B2C. The thesis is divided into three parts. The first theoretical part focuses on defining the concept of e-commerce, classification of e-commerce, online stores and the importance of cross-border B2C ecommerce. The second part c...

The Master´s thesis is focused on a proposal for communication campaign for the product Coca-Cola orange-vanilla. The first part of the thesis is theorethical and it is aimed at concepts like marketing communication, integrated marketing communication, communication mix and its ...

The thesis is focused on analysis of the tourism destination image of Finland and its competitive advantages. The first chapter is about theoretical basis. The second chapter determines the goal of the work and methodology of the research. In the third chapter is characterized ...

The presented work is focused on the communication campaign proposal for a product of the Breyers brand, specifically ice cream with collagen and vitamin C. The theoretical part deals with the terms, such as marketing, marketing mix, communication mix, communication campaign or new ...

The diploma thesis is focused on the evaluation of public projects, especially on the most commonly used method for these purposes - Cost-Benefit Analysis. The aim of this thesis is the Cost-Benefit Analysis performed on the example of the historic roof structures of Cheb. The...

The master´s thesis "Application of marketing tools in retail" is focused on the analysis of marketing tools of selected two retail chains, Tesco Stores ČR, a.s. and Kaufland. The theoretical part of the thesis deals with the introduction of individual concepts, such as m...

The submitted master´s thesis is focused on compiling the profile of the visitor of the chosen destination. The aim of this work is to analyze the demand on the tourism market in the chosen destination with the subsequent compilation of the profile of the visitor to ...

The aim of the diploma thesis is to evaluate the content and functionality of the websites of all travel agencies operating in the Czech Republic, from the point of view of their use as a tool of marketing communication. The partial goal is to formulate recommendations&#x...

This master's thesis is focused on the issue of fair trade and its connection to sustainable development. The theoretical part deals with the issue of sustainable development, including their basic principles, pillars and goals. The majority of the master's thesis deals with the...

The submitted diploma thesis is focused on marketing in the company Decathlon. The first part of the thesis defines the terms marketing and extended marketing mix, including its part and the tools used. The second part of the thesis characterizes the company Decathlon and its&...

The presented Diploma thesis is focused on the content analysis of the online communication on social network Facebook within the scope of the the branded community of Hannah. The effectiveness of the communication is evaluated by joint research divided into quantitative analysis and&#x...

This work is focuses on the marketing plan of the sports program Western Stars. The work consists of a theoretical and a practical section. The research part deals with the basic terms of marketing planning in the field of sports and the division of sports in the...