The presented work is focused on the websites research using eye tracking testing and classical user testing. The main goal of this work is to research websites by these methods, compare these two methods and make suggestions for streamlining the websites. The research methods ...

The submitted diploma thesis is focused on the strategy of a selected business company. The theoretical part of the thesis defines the issue of strategic management and the issue of retail marketing mix. The empirical part of the work contains an evaluation of the current ...

This thesis is focused on Image of selected destination. The aim of the thesis was to analyze the image of the Czech Republic on the French tourism market and to identify areas that are perceived negatively. Based on these identified shortcomings, proposals and recommendations ...

This Diploma thesis is focused on an evaluation of branding activities in a wine industry in the Czech Republic. The first chapter describes marketing communication together with marketing mix in a general point of view. Next chapter introduces the key topic of branding including&#...

This diploma thesis deals with the analysis of appeals in christmas advertising of leading mobile operators in the Czech Republic, namely T-Mobile, O2 and Vodafone. The first part of the thesis deals with theoretical knowladge of analyzed theme, thus characteristics of advertisin...

The Master's thesis is focused on the online marketing promotion of two e-shops with a focus on consumer electronics. The aim of the Master's thesis is to evaluate online promotion of selected e-shops and formulate appropriate recommendations for further practice. The theoretical...

The aim of this thesis is to evaluate marketing communication of selected stores with online sales in the B2C market and subsequently propose recommendation for further practice based on the findings. The chosen stores were IKEA, XXXLutz and Sconto Nábytek, which are stores that&#x...

The diploma thesis is focused on the elaboration of the communication and marketing plan of the only private comedy theater in Pilsen, Theater PLUTO. Due to the size of the subject, the two plans were merged into one. The main goal of the diploma thesis is to co...

This Master's Thesis focuses on generation Z in the work environment. The goal of this thesis is to identify the factors, on which the generation Z chooses its future employers and their satisfaction with the future work, furthermore, formulate recommendations for business practice&...

The presented master's thesis is focused on analysis of customer's satisfaction and loyalty to the brand Škoda. Quantitative research is conducted through a questionnaire. The results of the questionnaire are used to calculate customer satisfaction and loyalty index and ...

Change in working life can be seen as a process, and as such we can manage it. It is the well-adjusted adaptation process that should make this change positive not only for employees but for the organization they come to as well. Employees can come to the...

The topic of the submitted Diploma thesis is "Training and development of the company employees as a competitive advantage". The subject was chosen based on the company's need to ascertain the views and opinions of the employees on the current status of training and&#...

The main goal of this master thesis, which is aimed on strategic marketing plan of a start-up company, is the elaboration of a strategic marketing plan of the company UčímSeNěmecky.cz. The author has a close relationship to the topic also because he is founder of this...

The topic of this thesis "Crowdfunding: the alternative way of financing the business plan "deals with the design of crowdfunding campaign as an alternative form of financing the business plan of Toolna. The introductory part of the thesis introduces the issue &#x...

Education is generally considered a lifelong process. The market conditions are constantly changing, the rapid pace of change and development causes skills and knowledge outdated. Therefore, it is in the interest of all organizations to pursue the education and development of its employ...

The presented work is focused on the evaluation of cooperation among the actors in the West Bohemian Spa destinations. This thesis elaborates on a theoretical introduction to destination management with regard to cooperation of subjects active across tourism industry. The concepts of de...

The thesis deals with the marketing tool Product Placement. The goal for this work is to find out whether Czech viewers perceive placed products in Czech TV series or not and what is their opinion on this topic. There are three research methods used in this thesis.&#...

The topic of this diploma thesis is "Marketing on Instagram and impact of influencers on purchasing behaviour of young generations in Czech Republic". This topic is applied in the environment of the Czech market and Czech influencer marketing on Instagram. In the theoretical&#...

The presented diploma thesis "Corporate Social Responsibility in Fashion Industry" is focused on determination of corporate social responsibility in relation to fashion industry. In the first part, the author defines the general concept, history and tripple bottom line of CSR. In t...

The present work is focused on compiling a communication plan for the selected subject, Faculty of Economics, University of West Bohemia in Pilsen. This thesis elaborates on a theoretical introduction to marketing in education, communication planning and customer behavior. Subsequently, a de...