The Diploma Thesis is focused on a comparison of selected e-shops with the use of eye tracking. The theoretical part contains the basic concepts of marketing communication on the internet, recommendations for the construction, design and marketing of e-shops and also a description ...

The submitted master thesis is focused on evaluation of effectiveness and targeting of election campaigns of individual political subjects with respect to the total number of political mandates, votes, total expenditures and target groups. The first part of the thesis explains the theor...

The presented work is focused on marketing management of a selected non-profit organization aimed at sustainable development. The aim of this work was to propose measures aimed for sustainability, which was achieved through an effective marketing plan. The marketing plan includes an ana...

The diploma thesis is focused on customer-oriented processes in a selected company. The aim is to analyze the processes in the company and document their customer orientation, evaluate customer satisfaction with these processes, and assess the benefits of the processes and activities of...

The submitted thesis is focused on the topic of "YouTube and Instagram as a marketing communication tools". The main objective was to analyze and evaluate the perception of influencer marketing by social media users from generations X, Y and Z, ie how big influence i...

This master thesis is concentrating on comparison of customer experience among transport companies in cities Ostrava, Prague and Pilsen. The opinions of young travellers under 26 years age are examined. The thesis first introduces problematics of urban public transport and actual development...

The aim of the work introduce the offer of selected private labels of retail stores and analysis od perceptions the private labels by customers through a questionnaiers. Range of private labels includes products, which the trader sells under his brand. Packaging is provided with&#x...

The Diploma's thesis is focused on global distribution policy that is applicated on company T.G., a.s. The aim of the thesis is to analyze the involvement of company to international trade relations with emphasis on order and logistics process. In order to carry out this&#...

The diploma thesis "Comparation of product strategies of two selected companies" is about product strategies applied by Škoda Auto, a.s. and Honda Motor Co., Ltd.. The aim of the thesis is to describe specific use of product strategies in selected companies with subsequent...

This thesis is focused on creating a fair as a form of marketing communication campaign. The thesis is divided into two parts - theoretical and practical. In the theoretical part the author defines marketing, creation of communication campaign, communication mix and fair and its&#x...

The subject of this thesis is marketing communicaton of the Plzeňsko tourist destination. The aim of the thesis is to analyze current marketing communication activities of the destination management in the Plzeňsko destination and propose a marketing communication strategy for this destinati...

This thesis is focused on unfair practices in trade and services. At first there are definitions of unfair competition and unfair trade practices followed by the definitions of other important terms related to this topic. This thesis presents the legal regulation of unfair trade&#x...

The submitted master thesis is focused on the analysis of marketing activities of rural tourism company - a pension and restaurant U Hladů and on its comparison with other subjects working in the same field. The thesis comprises of a theoretical and a practical part. The&...

The Diploma Thesis is focused on the brand image of the culture festival called West Bohemian Baroque as a tourist product brand. The theoretical basis related to the issue of brands, the destination of tourism and competitiveness in tourism was defined in the first part ...

This Master´s Thesis deals with Customer and Loyalty Satisfaction. The first Part of Thesis contains a theoretical Basis, basic Definitions, and key Concepts that help to better understand the Area under Investigation. The second empirical Part focuses on the Measurement of the Customer...

The master thesis is focused on the testing of web pages by selected methods (eye tracking, usability testing by users) from the perspective of user-friendliness. The author deals with the testing of web pages (specifically sportswear e-shops) due to the constantly growing trend of...

The thesis deals with the use of mobile marketing at tour operators in the Czech Republic. The aim of this work is to get to know with basic knowledge related to mobile marketing, analyze the current state of usage of this media at tour operators in the Czech&#x...

The diploma thesis is focused on the personnel policy of the company Mubea based in Žebrák. Its aim is to evaluate the company's personnel policy and to formulate suggestions for improving the specific personnel areas the company's employees are most dissatisfied with. The...

This diploma thesis deals with the application of Science Communication in the field of medicine. The theoretical part introduces the topic of Science Communication, its objectives and methods. This part also describes the application of Science Communication to medicine from the ...

The diploma thesis deals with the personnel marketing in Škoda Electric a.s. The aim of this thesis is to evaluate external personnel marketing and to provide recommendations for the area of external marketing in the chosen company. The thesis is divided into theoretical and p...