This bachelor thesis deals with marketing communication of dark tourism. The main goal of this thesis is to analyze marketing communication of places which are related to dark tourism and to make recommendations for future development. In the theoretical part of thesis are firstly&...

The bachelor thesis deals with the consumer behavior of customers in fastfood restaurants. The objective is to analyze the factors influencing the buying behaviour of customers. The theoretical part deals with the buying process, the factors influencing the buing behavior of customer an...

Submitted bachelor thesis is aimed at analysis business environment in tourism services in wine area of Mikulov. In the first part basic notions are contained which are closely related to the issues of tourism and wine tourism. Practical part was focused on two parts in w...

The Bachelor thesis deals with the research of the influence of advertising on a random sample of the public and the influence of the selected advertisements using emotions on the selected respondents. The thesis is divided into two main parts, theoretical and practical. In th...

Presented bachelor thesis is dedicated to the topic of Corporate social responsibility (CSR) and alcohol industry research. This topic is Publisher very often nowadays. Author's first goal is to define CSR as a term as well as all of the the relevant terms related to...

This bachelor thesis pursues a perception of corporate social responsibility by the public. In the theoretical part are explained definitions, approaches, and concepts related to this problematics. Then there are introduced three platforms dealing with various part of social responsibility and&#x...

The main aim of the submitted bachelor thesis is a proposal for communication campaign "Join the bone marrow registry", which is supposed to motivate students of the University of West Bohemia in Pilsen to join the registry of bone marrow donors. The thesis is compos...

This bachelor thesis is focused on the commercial business of tourism business services. The aim of this bachelor thesis is to carry out a survey and evaluation of a current supply of souvenirs in Klatovy town and then create a proposal to improve the current supply ...

The bachelor thesis is focused on the spa services for selected segments of customers. The theoretical part includes literature search related to the importance of spa tourism and tourism related topics. Services provided in this area were also presented. This thesis also speaks ab...

The aim of this Bachelor thesis is to focus on communication with customers by social media. The thesis consist of two parts theoretical and practical. Theoretical part is focused on defying the terms from social media field and from marketing communication on the internet.&#...

The submitted thesis is focused on financial literacy of high school students. The thesis deals with what is financial literacy and who is a financially literate person. In addition, individual banking products are presented, including their assessment in terms of yield, risk and l...

The bachelor thesis is focused on preferences in field of personal accounts and analysis of bank marketing for Raiffeisenbank. The aim of the bachelor thesis is analysis of marketing for Raiffeisenbank, find out clients'preferences in field of personal accounts and make suggestions ...

This bachelor thesis deals with the study of the influence of YouTube on a random sample of the human population and the creation of a communication model influencer based on qualitative research. The thesis is divided into two main parts, theoretical and practical. In the...

The presented thesis is focused on the analysis of social media used by the selected subjects. The thesis is divided into two main parts, which are the theoretical and the practical part. In the theoretical part the author firstly describes elements of the Internet marketing&#...

The purpose of submitted bachelor work was to find out the resident´s perception towards tourism development in a spa town. In the first part of work the theoretical background of tourism and its impacts on environment are studied. In the second part the spa town Teplice&...

This bachelor thesis deals with questions of pricing in the company. The theoretical part of the thesis describes individual methods and strategies in pricing, which are then transformed into practical applications and applied to one particular product. For this work, it was used b...

The presented work focuses on the analysis of corporate social responsibility in a selected company. It is based on the implementation of CSR principles in business strategy. The effectiveness of implementation is assessed from the point of view of key stakeholders in the company.&...

The bachelor thesis aims to improve marketing mix of particular event namely for tourist march Gympl na cestách. The first part explains the concept of the 4P marketing mix and extended marketing mix 7P. Then are in the thesis described selected marketing methods of research&#...

This undergraduate thesis focuses on the logistics of the Trio-D s.r.o. company. Its aim is to describe the logistic processes in the firm. In its theoretical part the thesis describes relevant items and actions related to logistics. The practical part begins with the description&#...

The aim of this bachelor thesis, together with the theoretical foundations obtained through the study of gamification, is to design a new tourist mobile application with game elements for the city of Pilsen. The above mentioned application provides information about tourist sights and&#...