This Bachelor thesis deals with use of Instagram as a tool of marketing communication. The thesis is divided into two main parts theoretical and practical. In the theoretical part, the author defines basic terms in the social networks field, describes different types of socia...

This work focuses on an analysis of official tourist portals of the Czech Republic regions. The work consists of a theoretical and practical part. The research part deals with modern technologies in tourism, the Internet, its use in tourism, and web presentation of destinations.&#x...

The presented bachelor thesis is focused on activity of the logistics service provider. In the first part of this thesis was defined theoretical base for the area of transport, transportation and international road transport agreements. In the second part of this thesis was charact...

The bachelor thesis deals with the use of Internet for marketing communication of brands of selected companies. Bicycle brands sold in the Czech Republic by domestic and foreign manufacturers were selected as a subject of this thesis. The whole thesis is divided ...

The present work is focused on the political marketing of elections to The Chamber of deputies in 2017. It consists of a theoretical introduction to the issue of political marketing, followed by a detailed analysis of activities of political parties ANO, ODS, ČSSD, TOP 0...

The bachelor thesis is focused on analysis of corporate social responsibility and perception of public this concept. The theoretical part of thesis defines terms of corporate social responsibility. The practical part of thesis includes two parts. The first part focuses on analysis of&#x...

This bachelor thesis is focused on the analysis of the communication mix of selected event and submits the proposals, which could improve B2C marketing communication of the event. The theoretical part deals with themarketing communication and particular tools of the communication mix. I...

This bachelor thesis deals with trade relations between EU and Russia. The aim of my thesis is to asses the relation of the EU and Russian Federation and to reveal the impact of Common Commercial Policy of the European Union on the economy and trade for both of&...

This bachelor thesis deals with personal marketing with the focus on the application in company practice. The aim of the theoretical part of this thesis is the description of the personal marketing in the detail, its division into internal and external parts, used tools, the&#...

This bachelor thesis is focused on describtion of Mystery shopping technique as a type of marketing research in the first part. Second part of the thesis presents own marketing research using technique of mystery shopping in retails of the biggest electronical gadgets dealers. Obta...

This bachelor thesis observes mainly the marketing of arts and its position in today's world. It maps the life cycle of a cultural product and tries to recognize its target customer. This thesis is divided into several parts. The first part theoretically characterizes marketing...

The bachelor thesis answers questions of marketing communication. In the theoretical part was the theoretical basis of issue elaborated, focusing on individual parts of the communication mix and online communication. The bachelor thesis was processed using primary and secondary sources. Secondary...

The presented thesis focuses on marketing communication as a part of the marketing strategy. The aim of the bachelor thesis is to analyze the marketing communication of selected e-shops in the area of cosmetics and to propose measures leading to its improvement. The theoretical...

This bachelor thesis is aimed on the event of marketing and it´s practice aplication. Target for this thesis was creation of event for specific company. In theoretical part of the thesis is defined event of marketing, further it´s conection with another tools of communication ...

This bachelor thesis deals with formulation of specific and proactive steps which are derived from a complex marketing analysis of the current situation at St. Paul's retirement home. The theoretical part consists of marketing terms which are important for the practical part and...

The presented work is focused on the analysis of marketing communication in the company LASSELSBERGER, s. r. o. Than the main goal of this bachelor thesis is to submit proposals for improvments in the area of marketing communication. The methods used in the research are t...

This bachelor thesis focuses on the preparation of a communication campaign for a non-profit organization named Czech-American TV. Many student volunteers participate in processes that support and develop the operations of Czech-American TV. The key topic which was evaluated in this th...

The object of this bachelor thesis is to compare tools in selected field of marketing strategies marketing communication strategies of chosen e-shops and give practical suggestions on basis of discovered findings. The theoretical basis states the grounds for electronic B2C ...

The presented thesis deals with the issue of content marketing as a strong trend which significantly influences the success of the company. Content marketing is the creation and presentation of a high quality content that is able to attract target customers and stimulate their ...

The bachelor thesis deals with the proposal of founding a non-profit non-profit organization providing care and its financing possibilities. The theoretical part tries to explain the basic concepts in the non-profit sector, it contains a list of basic concepts related to the non-profit&...