The bachelor's thesis deals with the issue of application of personal marketing in company practice focusing on the generation Y. The thesis is divided into six chapters. First few chapters contain a theoretical explanation of personal marketing. The text was enriched with&#x...

The aim of this bachelor thesis is to analyze the current of the business and then develop proposals for the improvement of attendance. This businees is interesting, in that it offers its services in the tourism sector, but also in its specific form and i tis the...

This bachelor thesis is focused on the topic of "New trends in marketing" and the aim is to determine the public attitude to the specific selected trends. Two world marketing trends have been selected, namely mobile marketing and internet marketing. The individual trends ...

The aim of this thesis is to analyze the marketing activities in the selected four-star hotel in Karlovy Vary, then in the next step to evaluate the range and quality of these activities. The outcome based on these results will be used as suggestion of measures to&#x...

The presented work is focused on the analysis of marketing activities of the Center for Lifelong Learning at the Faculty of Economics of the University of West Bohemia (CECEV). The theoretical part contains description of the general problems of marketing, environmental and marketing&#x...

The presented work concerns the characteristics of non-profit organisations. The first chapter defines the non-profit sector and describes its basic characteristics. The second chapter introduces a public non-profit organisation Children and youth centre of the capital city Prague (DDM). The thir...

The submitted bachelor thesis deals with one of the forms of ecologically friendly tourism, specifically agrotourism. These and other forms are characterized in the first chapters. The following chapter deals with the Usti Region and its tourist areas. This is followed by the analy...

The presented bachelor thesis "E-commerce B2C in the Czech Republic" is focused on the characterizing of B2C e-commerce in the Czech Republic, defining the advantages and disadvantages from the perspective of the seller and the consumer, analyzing e-shop ZOOT, its marketing activit...

This Bachelor's thesis is focused on application of franchising in business and is divided into two parts. The first part describes theoretical basics of franchising, including definiton and division of franchising. The most important section of the theoretical part is definitely d...

The presented work "Celebrity marketing and its influence on the consumers purchasing decisions " focuses on finding relevant factors which do or do not affect decision-making process of consumers when celebrities are shown in an advertising campaign. These examined factors includ...

This thesis deals with the "Opportunity for development of business activity on the farm". In the theoretical part there is general tourism, its typology, products and service described. Furthermore, there is a mention of trends in the development of tourism. The third c...

The aim of the bachelor thesis is the analysis of fundraising of chosen non-profit organisation and suggestion of fundraising strategy. It was realized the qualitative research to evaluate the fundraising situation. The method of research was chosen an interview. The first part of ...

This bachelor thesis is aimed on the event of marketing and it´s practice aplication. Target for this thesis was creation of event for specific company. In theoretical part of the thesis is defined event of marketing, further it´s conection with another tools of communication ...

The topic of the thesis is the logistics of Sony DADC Štěnovice s. r. o. To realization of this work was used literature, internal resources and consultations with company employees. The work is divided into two parts. The first section provides the theoretical basis of l...

The bachelor thesis is focused on the analysis of marketing communication of selected e-shops, which are focused on selling products from fashion category. The first part describes the development of the Internet, the concepts related to e-commerce, its division, advantages, disadvantages an...

This bachelor thesis is aimed at consumer behavior in the Czech republic. The first part focuses on the theoretical explanation of who a consumer is, consumer behavior and which factors influence this behavior. A clarification of two statistical terms follows, specifically Time order&#x...

The bachelor thesis is focused on analysis and evaluation of the offer leisure activities of children and youth in the district Pilsen - Bory. The aim of the work was to analyze the offer of leisure activities in the monitored locality and to compare the offers of&#x...

The aim of the bachelor thesis "Analysis of promotion of "Ziva ulice" festival" is to analyse marketing channels that this festival uses to communicate with its target group. First, the marketing mix tools that are used by the organisers were analysed and described.&...

The presented work is focused on the analysis of marketing communication in the company Perfect World Ltd. The main goal of this thesis is to describe the current situation and submit proposals for improvements in the area of marketing communication. This bachelor thesis is ba...

The topic of this bachelor thesis is barrier free tourism in a chosen microregion. The aim of this paper is to find out and describe whether and how town council supports the free barrier tourism in the town and to suggest improvements or enlargement of...