The diploma thesis aims to create a project proposal for a communication campaign to recruit employees for for the Pilsen plant of JTEKT Czech Republic s.r.o. using the 5M method. The theoretical part deals with the area of HR marketing along with the definition of the&#x...

The thesis aims to acquaint readers with the concept of marketing management in a nonprofit organization, specifically the Techmania Science Center, a public benefit company, through a comprehensive analysis of marketing management in the selected non-profit organization and proposing measures to...

The aim of this thesis is to design a communication campaign for the new product Žárovková písmena. In the theoretical part, concepts such as marketing mix, marketing communication, communication mix, target marketing or marketing environment analysis are explained. The empirical part...

The topic of this master's thesis is the use of artificial intelligence in marketing activities. The main objective of this thesis is to develop a chatbot that will serve as a support for students in student administration and academic advising at the faculty. The theoreti...

The master's thesis focuses on the evaluation of the satisfaction and profile of visitor to Šumava region. The aim of the master's thesis is to analyze the visitor's profile to Šumava, assess visitor satisfaction, and develop proposals to increase satisfaction in the area.&#...

This diploma thesis deals with the evaluation of branding of Orient Coffee Ltd., a roastery, café and a coffee shop in Pilsen. The aim of the thesis is to evaluate the branding of Orient Coffee based on theoretical knowledge and own research and to propose appropriate...

The presented master's thesis titled "Ecolabel concept in a selected region of the Czech Republic" deals with the proposal of the ZDRAVÁ KRAJINA PARTNER PROJEKTU brand concept in the Pilsen Region. In the theoretical part, the thesis defines the theoretical basis for susta...

The diploma thesis is focused on the influence of marketing communication on consumer's purchase decision-making process in the field of insurance. The theoretical part of the thesis first provides a general description of consumer behaviour including the purchase decision-making process and&...

This thesis focuses on the creation of an effective marketing strategy for the Podtvrzí music festival, which takes place in the Karlovy Vary region. With the growing popularity of music festivals in the Czech Republic, even smaller events such as the Podtvrzí festival are bec...

The master's thesis deals with trust on social media, specifically trust in information on these platforms. It is divided into 2 parts - theoretical and practical. The theoretical part describes social media, the issue of information and misinformation, and the concept of trust,...

This master´s thesis was written on the topic Survey of selected aspects of tourism market in the field of intermediary services and therefore focuses on the analysis of selected demand and supply on the tourism market. The aim of the work was to identify which tour ...

This thesis deals with the measurement of quality, satisfaction and loyalty of the company Zásilkovna. The main objective of the thesis is to analyse and assess the level of customer satisfaction and loyalty in the selected company. The thesis is divided into two units, the&#x...

The diploma thesis focuses on internal personnel marketing in a selected company. The aim of the thesis is to evaluate internal personnel marketing in the company and subsequently recommend improvement proposals. The theoretical part of the thesis defines basic concepts related to the&#...

The main goal of the diploma thesis is to analyze and evaluate the purchasing options of residents selected municipalities, find out their purchasing preferences and examine how retail stores operate.

The main objective of the thesis is to propose a way of planning and making the management of relations with other entities of the American non-profit organization Czech-American TV more transparent and easier to monitor related activities. The follow-up objective is the formulation...

This study delves into the modeling of production functions, covering their historical evolution, various forms, and fundamental economic concepts. It explores both short-term and long-term distinctions while addressing the limitations of production functions, including debates surrounding capital and...

The aim of the thesis is providing a theoretical framework on the issue of marketing, make a detailed analysis of the current marketing communication of Bouchal Reality, evaluate the marketing activities of competitors, and finally to develop a specific proposal for a communication ...

The thesis deals with the topic of work motivation in selected organizations in the for-profit and non-profit sector. The for-profit sector is represented by the company Unicorn and the non-profit organization Diakonie Západ. The aim of the thesis is to evaluate and compare work&#x...

The presented Master's Thesis focuses on online marketing communication on social media. The main objective of the thesis is to compare the use of Facebook and Instagram by selected destination management organizations based on the analysis evaluating marketing communication on social me...

Master's Thesis is focused on the issue of retail services in selected small municipalities. The aim of the work is to evaluate the availability of retail services for residents in the city of Černošín and its local parts. The work also examines the shopping behavior ...