This bachelor thesis deals with environmental problems in the current world economy. The main goal of the thesis is to characterize selected environmental problems and evaluate current activities which should help with their solutions or relievings. Qualitative research was used when this&#x...

The Bachelor thesis deals with shopping behaviour and factors that influence this behaviour not only in the context of the Covid-19 pandemic. The theoretical part describes shopping behaviour, market segmentation, tourism marketing, factors influencing shopping behaviour, tourism and the situation...

The aim of the bachelor thesis is to characterize international trade relationship especially those regarding international trade between the Czech Republic and the United States of America. The further aim is directed at the theme of foreign direct investments between&#x...

The bachelor thesis is focused on the use of mobile devices in retailing. The aim of this work was to characterize and evaluate the current state of use of mobile devices in retail business. The thesis describes the specifics of retail and mobile devices, the importance&#...

This bachelor thesis focuses on influencer marketing in accommodation services. The aim is to evaluate the possibilities of using influencer marketing in marketing communication of accommodation facilities and, based on the analysis of the current state, to identify the perception of influen...

The Bachelor's Thesis deals with analysis of personnel processes in the company MC Donald's and with the help of a questionnaire survey determines the satisfaction of employees with the functioning of personnel processes used for employee development. The information was obtained thr...

The bachelor's thesis deals with the factors influencing the shopping behaviour of customers when buying underwear and nightwear. The thesis characterizes the individual factors and describes the Czech underwear market. Furthermore, key factors in the purchase of underwear and nightwear are&#...

The topic of bachelor thesis is the services of health tourism. The goal of the work was identify impact of Covid-19 pandemic on spa services and propose the marketing measures for mitigation of these impacts. The work is divided into two main parts, theoretical and pract...

This bachelor thesis focuses on consumer behaviour in online shopping of electronics. The theoretical part focuses on the consumer and the factors that influence his decision-making. Furthermore, this part describes the shopping decision-making process, online consumer behaviour and recent changes...

The bachelor thesis is focused on family business, what advantages and disadvantages it brings to entrepreneurs and their family members. Family business is very developing and potential field of business. The aim of this work is to analyze a small manufacturing family company by&#...

This bachelor thesis deals with the issue of the coronavirus pandemic and its impact on a specific business. The aim of the bachelor thesis is to identify and describe the course and further indicate the consequences of the pandemic in the hospitality industry. The bachelor&#x...

The bachelor's thesis "Real Estate Taxation - Practical Applications in Selected Countries " aims to define the differences in real estate taxation in selected countries, specifically in the Czech Republic, the Slovak Republic and the Republic of Poland. The comparison was made...

The main goal of the bachelor thesis is to develop a business plan for a new company in the field of circular economy. The theoretical part describes the issues and defines the concepts associated with business and the environment. In the practical part, the author focuse...

This bachelor thesis is pursuing with the implementation of marketing research in the form of research using the method of Mystery Shopping. The survey is focused on quality control of services provided by employees to customers and on product quality control. The thesis contains&#...

The work is focused on the analysis of buying clothes in online stores. The first part is based on a theoretical basis, which describes, among other things, electronic commerce and electronic business, including the structure of e-commerce, benefits, current trends and the situation...

This bachelor thesis is focused on trends in B2C e-commerce. This work is divided into theoretical and practical part. The theoretical part explains the basic concept of e-commerce, then describes the current trends in B2C e-commerce. The end of the theor...

The bachelor thesis is focused on the spa services for a new segment od costumers, patients with post-COVID syndrome. The theoretical part serves as an introduction to the issue of spa, represents importance and benefits of the specialization. It also describe spa services and ...

The main subject of this thesis is a business plan of a small company. The first part deals with the theoretical basis. The second part is focused on specific business plan of the company PROFA, s.r.o. The company's purpose is to offer a service package to profes...

The aim of the Bachelor's thesis was to compile visitors' profiles of the South Bohemia tourism destination on the basis of quantitative research, identify the needs and requirements of visitors and segment the market on the side of demand. The theoretical part defines term...

This bachelor thesis is focused on sharing economy in the municipality with a designated municipal office. The aim of this bachelor thesis is to evaluate the possibilities of providint a shared ekonomiky in a particular municipality. The first part of the bachelor thesis is fo...