The bachelor thesis is focused on selected logistics activities of Makro Cash & Carry and its distribution center, i.e. supply, purchasing, transport, warehousing and handling of goods. In the theoretical part of the work, professional literature was used and in the practical part,&...

This thesis researches customer satisfaction in tourism services, in this particular case customer satisfaction in the hotel industry. The main goal of this thesis is the analysis of customer satisfaction in the Srní Hotels by using standardised questionnaire, and by then giving possibl...

This bachelor thesis is focused on finding consumer behavior while shopping online. The aim of this thesis is to characterize e-commerce in the B2C market in the Czech Republic and to evaluate what changes have occurred in online shopping during the years 2010-2021 and how...

The bachelor thesis deals with the aging of the population and its impact on tourism. It consists of two main parts, theoretical and practical. The theoretical part is focused on basic concepts in the field of tourism. It deals with the concept of travel, tourism particip...

The bachelor thesis dealt with the development of tourism in the Annínsko region in Šumava. The main goal of this work is to analyze the knowledge and attendance of this place from the perspective of respondents, The work consist of two parts, theoretical and practical. T...

This bachelor thesis deals with the term tourism as well as preconditions for its development. Based on these preconditions, an analysis of the town is created in the practical part. The aim of this work is to discover new incentives for tourism development policy in orde...

The bachelor thesis deals with the analysis of five web presentations with an emphasis on the web presentation of the Radovánek leisure centre. First, a theoretical introduction to marketing on the Internet is developed, which is then supplemented by a division of websites and ...

The bachelor thesis presents the training system of the company McDonald's. The work has two parts, theoretical and practical. The theoretical part defines the basic meanings of training programs nowadays and presents the possibilities of employee development in the workplace and beyond&...

The presented work is focused on the relationship that Czech people have to spas. Perception of this type of tourism by its employees and its potencional or non-potencional clients. Firstly, the work focuses on the general characteristics of Czech spas, and describes the importance...

The presented work is focused on the online marketing communication of AHProfi s. r. o. The main objective was to present the objectives of the Romanian version of the e-shop and then to propose relevant communication campaigns. The bachelor thesis is supported by the theoreti...

The topic of this thesis is SEO of Rescue Group's company website. Simultaneously with SEO, brand new web was created. Theoretical part introduces online marketing and all it's subparts. Furthermore, it contains information about SEO and all branches connected to it. Practical p...

The presented bachelor thesis is focused on the topic of "Digital marketing in a selected European country". The theoretical part is mainly focused on selected digital marketing tools and at the same time it puts them into context with information and data from the B...

The objective of the thesis research is to process the characteristics of the selected McDonald's restaurant in Pilsen, including the provided services, and to evaluate customer satisfaction with services provided by this restaurant. The partial objective is to characterize the used tool...

The bachelor thesis aims to evaluate the marketing communication of Coca-Cola HBC, as a leading distributor of Coca-Cola soft drinks, and to propose recommendations for further marketing communication. The theoretical background of marketing communication is given in Chapters 1 to 3. Chapter...

The aim of this bachelor thesis is to present and evaluate the current marketing communication of ABOUT YOU, to compare the marketing and communication strategy with the company's major competitors and to propose recommendations that could lead to an overall improvement of the ...

The bachelor thesis deals with marketing communication in the company Teta drogerie a lékárny ČR, s. r. o. The aim of this thesis is to characterize the marketing communication tools of the selected company and then to find out how these tools affect the specified target&...

The submitted bachelor thesis is focused on the issue of customer satisfaction and loyalty of the selected store of LKQ CZ s.r.o., specifically the Auto Kelly brand. The aim of the thesis is to evaluate customer satisfaction and loyalty of the selected store and to make&#...

This bachelor thesis focuses on the marketing communication of selected stores with online sales. The aim of the thesis is to evaluate the marketing communication of Datart and, according to the obtained knowledge, to propose suitable recommendations for further practice in the field&#x...

The bachelor thesis is focused on the sustainability of retail services in 3 selected small villages in the Pilsen region - Zdemyslice, Chlum and Střížovice. The aim of this work is to identify what are the factors of sustainability of stores in the 3 mentioned small ...

This bachelor's thesis introduced the issue of unemployment due to the covid-19 pandemic, with the thesis focused on analysis of the labour market in the Plzen Region and surrounding districts. The Czech Labour Office and the Ministry of Labour and Social Affairs have been ...